Securing a ticket to the prestigious Masters Tournament has become significantly more challenging for golf fans, as a major ticket marketplace has abruptly ceased sales for the 2026 event.
SeatGeek Withdraws from Masters Ticket Market
In a move first reported by Front Office Sports, the mobile-focused ticket platform SeatGeek has removed all listings for the 2026 Masters Tournament from its website. The platform's dedicated Masters page now simply displays the message: 'Bummer! There aren't any events.'
This decision comes just under three months before the tournament and follows a year of intensified efforts by the Augusta National Golf Club to clamp down on the unauthorised resale of tickets. An insider confirmed the action is a direct response to the club tightening restrictions and the operational complexities of supporting the physical badges used for entry.
Augusta National's Strict Resale Prohibition
All Masters tickets are physical badges, such as lanyards or paper passes, distributed solely by Augusta National. The club reinforced its strict rules last year, explicitly stating on its website: 'As a reminder, Augusta National, Inc. is the only authorized seller of Masters Tickets. The resale of any Masters Ticket is strictly prohibited.'
The policy warns that holders of tickets acquired from third parties 'may be excluded from attendance'. This was not an idle threat; at the 2025 tournament, hundreds of ticket holders were reportedly pulled aside by Augusta National representatives and questioned about their ticket's origin. A number are believed to have had their weekend passes voided on the spot.
Soaring Prices and Limited Availability Elsewhere
While SeatGeek has withdrawn, other resale platforms like StubHub and Vivid Seats continue to offer 2026 Masters tickets, albeit in extremely limited supply. Competitors claim to have as little as one percent of tickets remaining, with Vivid Seats reportedly listing fewer than ten at the time of writing.
The scarcity has driven prices to staggering heights on the secondary market:
- Practice round tickets are listed from around $2,000.
- Competition day tickets can reach up to $15,000.
- A four-day tournament pass on TickPick is being sold for a remarkable $20,000.
For the fortunate few who secure tickets directly from Augusta National, prices have also increased for 2026. Passes for Thursday through Sunday now cost $160 each, up from $140, while practice round tickets have risen to between $125 and $150.
In a communication to sellers shared on X by ticket insider Scott Friedman, SeatGeek stated it 'will not be selling tournament badges or practice round tickets for the 2026 Masters' and would reassess its approach for the 2027 event at a later date. This leaves golf enthusiasts with fewer avenues and higher costs in their quest to attend one of sport's most exclusive events.
