AT&T Stadium renamed 'Dallas Stadium' for 2026 World Cup
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
Category : Search result: football sponsorship
World Cup 2026 Draw: Worst-Case Scenarios Revealed
Ahead of Friday's World Cup 2026 draw, we analyse the toughest possible groups for England, Scotland, USA and Australia, and identify a potential 'group of death'.
Guardian Football Weekly Wins Two FSA Awards
Guardian Football Weekly and Women's Football Weekly triumph at the Football Supporters' Association Awards, securing both podcast honours. Discover what makes these shows essential listening for fans.
Barclays Hampden: New Name for Scotland's National Stadium
Barclays agrees a multi-million pound deal to rename Scotland's Hampden Park, boosting SFA finances after World Cup qualification. Discover the impact across Scottish football.
Paddy Power's 10,000 Dartboard Giveaway for Charity
Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.
Barclays Hampden: SFA seals stadium naming rights deal
The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.
South Park mocks Pete Hegseth as 'f***ing d****e'
South Park's Thanksgiving episode targets War Secretary Pete Hegseth's social media fixation and Saudi Arabia's comedy sponsorships. Read the brutal takedown.
South Park targets Saudi comedy deals and Pete Hegseth
South Park's Thanksgiving episode, 'Turkey Trot', satirises Saudi Arabia's comedy festival sponsorship and Pete Hegseth's social media obsession. Read the full story.
South Park Turkey Trot descends into government chaos
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy before US Defence Secretary launches devastating attack. Read the full breakdown of the chaotic episode.
South Park's Thanksgiving episode targets Saudi Arabia
South Park's latest episode 'Turkey Trot' satirises Saudi Arabia's comedy festival sponsorship and War Secretary Pete Hegseth's social media obsession. Read the full analysis.
Cronulla Sharks sign Ocean Protect stadium deal
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Premier League Weekend Predictions & Expert Betting Tips
Get ahead of the game with our comprehensive Premier League betting guide featuring expert analysis, top predictions, and winning accumulator tips for this weekend's fixtures.
Nigeria's Madugu: Building Women's Football Future
Exclusive interview with Nigeria's head coach Justine Madugu on transforming women's football, developing homegrown talent, and his ambitious vision for the Super Falcons.
Premier League clubs charge thousands for child mascots
An investigation reveals how top football clubs are commercialising childhood dreams, with matchday mascot packages costing families up to £1,000, raising questions about accessibility and tradition.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Grenfell Athletic: Football's Beacon of Hope After Tragedy
Eight years after the devastating Grenfell Tower fire, Grenfell Athletic FC continues to honour the victims while building a remarkable legacy of community resilience and sporting ambition.
Football's Spookiest Halloween Ghost Stories
From phantom penalty takers to ghostly managers, discover the spine-tingling stories that prove football isn't just about what happens on the pitch. Ian Holloway and Don Revie feature in these eerie accounts that will make you question whether the beautif
Ex-Premier League star dumped by seventh-tier club
Exclusive: Once a Premier League regular, this former football star's career has taken an astonishing turn as he departs seventh-tier club after brief stint, marking another chapter in his dramatic fall from grace.
Cape Verde's WAFCON fairytale as South Africa face crisis
The Women's Africa Cup of Nations delivers stunning upsets as Cape Verde celebrate unprecedented success and South Africa confront coaching turmoil after shock elimination.
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