The Public Investment Fund (PIF) of Saudi Arabia has no plans to withdraw financial backing from the UFC, WWE, or Zuffa Boxing, despite confirming an end to its funding for LIV Golf after the 2026 season. The PIF, which financed the rebel golf league, stated that LIV Golf is no longer aligned with its investment strategy, leaving the league's future uncertain.
TKO Group Remains a Priority
On Wednesday, TKO Group Holdings CEO Mark Shapiro assured investors that Saudi support for the company's properties remains steadfast. 'Our partners in Saudi Arabia have confirmed that a LIV Golf-like divestment will not be the case with TKO. Their commitment to our properties in 2026 and beyond is unwavering,' Shapiro said on an earnings call, as reported by the Sports Business Journal. He added that TKO is 'firmly moving ahead with scheduled events in Saudi Arabia and the region.'
LIV Golf's Uncertain Future
LIV Golf, which has cost the PIF an estimated $5 billion over four years, faces an existential crisis. The PIF confirmed it will only fund the league through the 2026 season, citing changing investment priorities. 'The substantial investment required by LIV Golf over a longer term is no longer consistent with the current phase of PIF's investment strategy,' a statement read. The league's board has formed a committee to explore strategic alternatives, including new investment, though covering its high operational costs will be challenging.
TKO's Expanding Portfolio
Saudi Arabia has heavily invested in combat sports through TKO, the powerhouse that owns the UFC, WWE, and Zuffa Boxing. Dana White, UFC president, co-founded Zuffa Boxing with Turki Al-Sheikh, chairman of the Saudi General Entertainment Authority. The venture has signed top fighters like Conor Benn and Jai Opetaia. The PIF's continued backing ensures these properties remain central to Saudi Arabia's sports strategy, even as LIV Golf's funding ends.
