Brewery's Provocative Trump Death Promotion Ignites Fierce Debate
A brewing company based in Wisconsin has ignited a fierce controversy after announcing it will offer free beer to all customers on the day that former President Donald Trump passes away. The Minocqua Brewing Company, which is openly critical of Trump, made the bold declaration on its Facebook page on January 22nd, prompting a polarised reaction from the public.
Social Media Storm Erupts Over 'Celebration of Life' Offer
The brewery's post explicitly stated: 'free beer, all day long, the day he dies', with many interpreting this as a direct reference to the 79-year-old former president. The establishment, owned by Kirk Bangstad, doubled down on the offer, writing: 'Show us this post when it happens in a few months and we’ll make good on that promise.' While the post attracted thousands of positive reactions from supporters eager to partake, it also drew widespread condemnation for seemingly celebrating a person's death prematurely.
One horrified user commented: 'Wishing death on anyone is disgusting. This is why us moderates can't stand on the side of the left. It's unfortunate.' Another urged caution, stating: 'Guys, please: careful what you say. I’m still rooting for your business. I love what you’re doing. Taking the risk for the righteous. But between the implications of sponsoring someone dying with product, and the person who takes over if that happens, I don’t think much good would become of it if it happened.'
Brewery Embraces Backlash and Mocks Media Coverage
Rather than retreating from the negativity, Minocqua Brewing Company has actively engaged with its detractors and criticised journalists seeking comment. In a bold move, the company publicly posted email addresses and phone numbers of reporters from outlets like Fox and Blaze News, encouraging followers to send their own correspondence.
'Please help him with his "gotcha" state-sponsored propaganda by emailing him your own quote,' they wrote in one Facebook post. Responding directly to Fox News, the brewery stated: 'Who knew that Faux News would still write this story after we went viral mocking them in response to their cynical request for a quote about our “celebration of life” free beer party the MOMENT he dies. Thanks, Fox, you’ve done wonders for our sales in the last few days. Keep covering this story and we’ll be able to pour that much more free beer when his blood clot finally moves.'
Commercial Impact: Boycotts and a Surprising Sales Spike
In a January 26th post, the brewery acknowledged that its harsh anti-Trump stance had previously 'made it harder to sell beer', citing boycotts by distributors in Minnesota, Wisconsin, and Illinois. This forced the company to rely on a 'ragtag crew of supporters' for self-distribution in those states.
However, the controversy has paradoxically boosted business. According to a more recent update, sales have spiked significantly since news outlets began covering the story. The brewery has capitalised on the attention by selling Trump-themed merchandise, including voodoo dolls dressed in striped fabric reminiscent of prison uniforms and an 'eff ICE' hoodie. Profits from these items are directed towards funding the company's podcast and Substack publications.
The brewery remains defiant, posting: 'Little did they know that we eat fake reviews for breakfast and had one last surprise for them waiting in the wings.' This incident highlights the deeply divisive nature of contemporary political discourse and the commercial risks and rewards that can accompany provocative public statements.
