Lidl has announced a major overhaul of its Lidl Plus loyalty scheme, introducing a new points-based system that allows shoppers to earn rewards as they spend. Lidl Plus users will now earn one point for every £1 spent in store, which can be converted into coupons for free products or money off their next shop.
How the New Points System Works
Under the revamped scheme, customers accumulate points with each purchase. For instance, as checked on the Lidl Plus app today, 100 points could secure a free cucumber, plain tortilla wraps, or houmous. With 200 points, shoppers can redeem a free halloumi or Greek yoghurt. Accumulating 300 points grants £3 off the next shop, while 500 points provide £5 off. Points remain valid for two years and replace the previous rewards system based on monthly spending thresholds.
Comparison with the Old Scheme
The former Lidl Plus scheme offered a free sweet bakery treat after spending £10, a free fresh vegetable after £50, and 10% off the next shop after spending £250. The new system aims to provide greater flexibility, though some rewards may require higher spending. For example, a free brownie currently requires 90 points, meaning a £90 spend.
Additional Benefits and Promotions
Lidl Plus continues to offer personalised discount coupons on select products. To convert points, users must visit the Rewards Marketplace section of the Lidl Plus app. Lidl notes that shoppers often earn more than one point per £1 spent through Rewards of the Week, double points, triple points, or free points on selected items. To launch the new scheme, all Lidl Plus users receive 100 free points, plus double points on fruit purchases until May 22.
Customer Feedback and Flexibility
Louise Weise, Lidl's chief customer officer, stated: "This is a way of bringing more possibilities and more control for customers over how they experience rewards and what they spend those rewards on. That might look very different for different people. Some will save up for an important time of year and some will treat themselves on their next shop. Because one thing we know about our customers is they're all different, and they all want slightly different things."
