Aldi Announces Return of Popular New Parent Voucher Scheme for 2026
Following overwhelming demand in its inaugural year, budget supermarket giant Aldi has confirmed the return of its Mamia New Parent Fund for 2026. The initiative, which proved immensely popular with thousands of applicants last year, will once again provide crucial financial support to families across the United Kingdom during the early stages of parenthood.
Substantial Weekly Giveaways Throughout the Year
The supermarket chain has revealed that it will be giving away a £100 Aldi voucher every single week throughout the entire 2026 calendar year. This ambitious commitment means a total of £5,200 in vouchers will be distributed to successful applicants, providing significant assistance with purchasing everyday baby essentials.
According to Aldi's own research, nearly one-fifth (17%) of new parents identify recurring nappy purchases as one of their highest and most unexpected costs. The vouchers can be used across Aldi's extensive Mamia range, which includes nappies, wipes, baby food, and toiletries, helping to alleviate this financial pressure.
Proven Savings and Award-Winning Quality
The announcement coincides with new data from Aldi highlighting the substantial savings available to parents who choose their Mamia branded products. The supermarket claims that parents using Mamia nappies could save up to £380 during their baby's first year compared to purchasing leading branded equivalents.
Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasised the supermarket's commitment to supporting families: "We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year's Fund showed us just how much parents value this support, with thousands applying. That's why we're bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials."
How to Apply for the Weekly Prize Draw
New parents interested in applying for the weekly £100 vouchers need to follow a straightforward application process:
- Send an email to mamiaparentfund@aldi.co.uk
- Include your full name, country of residence, and email address
- Attach a picture of your receipt showing a Mamia purchase from a UK Aldi store
- The receipt must be dated within seven days prior to your entry submission
The entry period runs from 12:01am on January 23, 2026, until 11:59pm on January 23, 2027. One lucky family will be selected each week throughout 2026 to receive the £100 voucher, which can be redeemed at any Aldi store across the UK.
Continued Commitment to Value and Quality
Aldi, which currently holds the title of UK's Cheapest Supermarket for the fifth consecutive year as of early 2026, has reinforced its reputation for value through this initiative. The Mamia range has been rigorously tested to meet the same high standards as branded equivalents while maintaining significantly lower prices.
The supermarket's commitment to families was further recognised when Aldi was named Supermarket of the Year by Mother&Baby, confirming that parents can trust the retailer to deliver unbeatable value across their entire shopping experience.
For full terms and conditions, including details of how personal information will be used, applicants are advised to consult Aldi's Customer Privacy Policy available on their official website.
