Bath & Body Works has officially announced the launch of its highly anticipated Disney Princess collection, set to hit stores and online platforms on Friday, February 13, 2026. This expansive new line features a total of 92 innovative products, blending the brand's signature bath and body offerings with enchanting Disney themes.
New Fragrances Inspired by Beloved Princesses
The collection introduces five brand-new fragrances, each meticulously crafted to capture the essence of iconic Disney princesses. Scents are inspired by Aurora from Sleeping Beauty, Mulan, Rapunzel from Tangled, and Snow White, offering fans a sensory journey into their favorite fairy tales. Additionally, a special fragrance titled Life's a Fairytale has been designed to evoke the magical feeling of a happily ever after, adding a whimsical touch to the lineup.
Royal Returns and Expanded Product Range
In a move sure to delight long-time enthusiasts, Bath & Body Works is also bringing back fan-favorite scents inspired by Belle from Beauty and the Beast and Tiana from The Princess and the Frog. These returning fragrances join the new offerings to create a comprehensive collection that celebrates multiple generations of Disney royalty.
Beyond the typical bath and body products, the collection expands into unique lifestyle items. Shoppers can look forward to backpacks, keepsake music boxes, and coin purses, all adorned with Disney Princess designs. This diversification aims to cater to fans seeking both functional and decorative pieces that embody the magic of Disney.
Availability and Consumer Excitement
The Disney Princess collection will be available starting February 13, 2026, both in Bath & Body Works stores and through their online platform. With 92 new products, this launch represents one of the brand's largest collaborations to date, expected to generate significant buzz among Disney fans and beauty enthusiasts alike. The inclusion of varied product types ensures there is something for everyone, from fragrance lovers to collectors of Disney memorabilia.
