B&M shoppers are being urged to grab a practical summer essential that has been hailed as "perfect for day trips," whether for a picnic, a beach outing, or a leisurely afternoon in the park.
Affordable Summer Essential
The item is part of a new bank holiday range the retailer is showcasing across its 700-plus stores. It aims to help families enjoy the sunnier weather without breaking the bank.
The Simply Summer Picnic Bag is priced at just £10—roughly the cost of a couple of pints, depending on your location in the UK. It targets families and day-trippers seeking a straightforward solution to keep food and drinks organised while out and about.
Built with practicality in mind, the bag includes a spacious insulated main compartment to help maintain cooler temperatures for extended periods, making it suitable for everything from packed lunches to chilled beverages, according to the firm. Its lightweight construction and carry handles make transportation easy, B&M says.
"This picnic bag is perfect for taking with you on sunny day trips this summer," reads the product description on the B&M website. "Pack lunch for the whole family and take it with you to the beach or park."
It is only offered in a blue colourway, while the handles showcase a blend of green, pink, white, and yellow shades. This gives it a vibrant, cheerful appearance that makes it a versatile travel companion suitable for all ages and genders, B&M says.
Comparison with Sainsbury's
Meanwhile, it bears a striking resemblance to a near-identical bag currently available at Sainsbury's. The Home Scandi Wiggle Picnic Cool Bag comes in a deeper shade of blue and is arguably slightly larger, but it carries a very similar feel, complete with matching multicoloured straps.
The most significant difference, however, is the price—with the Sainsbury's version carrying a £16 price tag. That is £6 more expensive.
A Sainsbury's spokesperson said: "Cool. This insulated fresh and breezy, scandi-style tote chiller bag offers a large 33 litre capacity. That's oodles of space to pack a picnic and keep plenty of bottles cold. With a zip-up, wipe clean interior, removable shoulder strap and decorative stitched braid handle it has sensational summer looks."
For further details on the Sainsbury's picnic bag, including how to arrange home delivery, head over to the Sainsbury's website. If you prefer the budget-friendly B&M alternative, which is available via in-store collection only, visit the B&M website for more information.
