As the winter chill persists, a savvy fashion find from Marks & Spencer is causing a stir online. Model and influencer Emma Louise Connolly has sent shoppers into a frenzy after sharing her latest high-street purchase: a tailored coat that she insists feels "very luxe and premium" – all for under £100.
The Viral Winter Wardrobe Essential
Connolly took to Instagram to showcase her new Brushed Pinstripe Double Breasted Longline Coat from M&S. In her post, she highlighted the coat's surprisingly luxurious quality for its accessible price point of just £90. The model's endorsement has proven powerful, with the coat rapidly selling out on the retailer's website following her post on 14 January 2026.
The coat's design is a masterclass in versatile tailoring. Made from synthetic materials with a wool-look brushed finish, it features a classic charcoal grey base with a subtle white pinstripe. Double-breasted button fastenings and a sharp lapel collar complete the sophisticated, office-ready silhouette that can easily transition to casual settings.
Styled for Every Occasion
Emma Louise Connolly demonstrated the coat's flexibility by styling it in a relaxed, everyday ensemble. She paired it with knitted grey wide-leg trousers, a simple cardigan, and trainers, proving it's far from a formal-only piece. This chimes with the coat's sole five-star review on the M&S site, which states: "Love this coat. Had so many compliments on it. I’ve worn it formally over a dress and also casually with jeans."
Currently, the coat is marked as the number three best-selling style in M&S's coats and jackets section. However, stock is severely limited, with only sizes 10 to 16 remaining available at the time of writing. As a new-in design, hopes are high for a swift restock to meet the surging demand.
Smart Alternatives If You Miss Out
For those who have already missed their size, several stylish alternatives are still on the market. Boohoo offers a budget-friendly option with its Pinstripe Wool Look Oversized Maxi Coat, priced at just £32, down from £65. For a more premium wool blend, Karen Millen's Brushed Wool Pinstripe Oversized Double Breasted Tailored Maxi Coat is discounted from £499 to £250, with a further 15% off using a promo code.
Shoppers seeking a similar price point to the M&S original might consider the ASOS DESIGN Longline Wool Blend Funnel Neck Coat in Grey Pinstripe for £100, though stock is also reported to be selling quickly. Emma Louise Connolly's discovery underscores that smart, season-spanning style doesn't require a lavish budget, even if securing the exact item now requires a bit of luck or fast reflexes online.
