With Easter still months away, supermarket shelves are already brimming with seasonal treats, leaving many shoppers uncertain about where to spend their money. To cut through the confusion, popular food influencer 'Big Daddy B' has conducted an extensive taste test of Marks & Spencer's 2026 Easter chocolate collection, delivering his unfiltered verdict to his substantial online following.
An Influencer's £40 Easter Chocolate Investigation
In a detailed social media reel shared with his 240,000 followers, the reviewer revealed he invested £40 to sample a selection of M&S's premium Easter offerings. His mission was to provide an honest assessment, helping consumers make informed decisions amidst the competitive confectionery market.
The Reviews: From Least Favourite to Top Picks
Beginning with his least preferred item, Big Daddy B critiqued the M&S Pistachio Eggs, priced at £6. He acknowledged their appealing appearance and generous filling with dual flavours, but noted the caramel was overly dominant, overwhelming the pistachio and creating a somewhat sickly taste. He awarded this product a 7 out of 10.
Next, he sampled the Orange Flavour Milk Chocolate Eggs loaded with Popping Candy, costing £3. His assessment was that they were decent but unremarkable—simply a pleasant chocolate orange egg with added popping candy. This item also received a 7/10 rating.
Higher-Rated Seasonal Specialties
The Pretzel Party bar, priced at £6.50, garnered more praise. The reviewer appreciated the salty pretzel element combined with mini eggs, candy-coated chocolate, and a mix of white and milk chocolate. He described it as a satisfying blend of sweet, salty, and crunchy, though he felt it was somewhat thin for the price. It earned an 8/10.
Similarly, the Speckled Eggs Giant Crunchy Bar, at £7.50, impressed with its substantial size and thickness. The added crunch from cornflakes and the quality of the chocolate were highlighted as positive features, securing another 8/10 rating.
The Sunny Side Up Whips, costing £5, were another hit. As a fan of Walnut Whips, the reviewer enjoyed the creamy whip filling and the sharp, zingy orange sauce inside, awarding it an 8/10.
A Premium Product with a Price Critique
Finally, the Big Daddy Pistachio Half-Filled Egg, priced at £12, was reviewed. While he found it pretty good and enjoyable, he considered it a bit expensive for what it offered. This product also received an 8/10 rating.
Audience Reaction and Consumer Impact
The review video resonated strongly with viewers, amassing over 2,000 likes and enthusiastic comments. Followers expressed excitement, with one exclaiming they had been waiting for this review, another praising the pretzel bar, and a third humorously noting they were now tempted to visit M&S as a result.
This honest appraisal provides valuable insights for shoppers navigating the early Easter chocolate offerings, highlighting both standout products and those that may not justify their price tag in the competitive retail landscape.
