A brand new and indulgent flavour of the nation's favourite chocolate bar has landed in UK stores, sending sweet-toothed shoppers into a frenzy. B&M is now stocking the limited edition Cadbury Dairy Milk Salted Caramel Velvet bar, a product that originally launched in Australia before making its highly anticipated journey to British shores.
A Richer, Smoother Chocolate Experience
This isn't just another chocolate bar. The Salted Caramel Velvet variety promises a significantly more luxurious experience than the classic Dairy Milk. It contains 40% more cocoa and 25% more milk compared to the standard recipe. This combination is designed to create an exceptionally rich and smooth mouthfeel, perfectly complementing the popular sweet and salty flavour profile that has consumers eager for more.
Social media has lit up with excitement since the product's UK arrival was announced. Posts on the New Foods UK Instagram and Facebook pages, showcasing the distinctive bar, have quickly amassed hundreds of likes. The reaction in the comments has been overwhelmingly positive, with shoppers declaring "Oooh I'll have to try that" and flooding the posts with love heart and drooling face emojis.
From Down Under to Discount Aisles
The chocolate is retailing for around £1.75 and is available in B&M stores across the country while stocks last. Its journey from an Australian exclusive to a UK discount retailer highlight's the chain's reputation for sourcing intriguing and often international products for its customers.
The Cadbury Dairy Milk brand itself has a storied history in Britain. It was first launched by George Cadbury Jr in 1905, with its higher milk content setting it apart from rivals and giving it a signature creamier taste and lighter colour. It became Cadbury's best-selling product by 1914 and spawned iconic spin-offs like Fruit & Nut in 1926 and Whole Nut in 1930.
Will It Become a Permanent Fixture?
Over the decades, Dairy Milk has seen a huge array of limited edition releases, from the popular Oreo and Marvellous Creations ranges to more quirky offerings like Choco-Latte and Out of the Blueberry. The fate of these special editions varies; some, due to overwhelming public demand, earn a permanent place in the lineup, while others remain fondly remembered novelties.
Only time will tell if the Salted Caramel Velvet bar's rich recipe and irresistible flavour combination will secure it a long-term future on UK supermarket shelves, or if it will be a fleeting, must-try treat for 2025. For now, chocolate fans are being advised to visit their local B&M quickly before the limited stock runs out.
