Prezzo's Innovative Subscription Deal Aims to Save Families Hundreds Annually
Family-friendly restaurant chain Prezzo has introduced a groundbreaking subscription scheme, touted as a UK first, which could help families save nearly £1,500 a year on dining out costs. Launched to coincide with the half-term school holidays, the Prezzo Italian Kids Club is priced at £1.99 per month or £19.99 for an annual subscription.
How the Subscription Works
For the subscription fee, families can receive up to three free kids' meals each time an adult orders a full-priced main meal. According to the terms and conditions, this applies to children aged two to 12, who can enjoy a free three-course meal from Prezzo's standard kids' menu per visit. The offer is limited to one use per day, but it provides ample opportunities for savings throughout the year.
Prezzo estimates that if a family with three children takes advantage of this deal once a week for an entire year, they could save £1,462, even after deducting the annual subscription fee. However, this calculation does not include the cost of adult meals or any additional drinks, and it assumes frequent visits to Prezzo's 95 branches across the country.
Executive Insight and Family Focus
James Brown, chief executive of Prezzo Italian, emphasized the deal's value for busy families. "As a dad of two, I understand how valuable it is to have somewhere reliable to go where kids are looked after, have fun and eat well, while parents can get a break," he said. "This isn't just a half-term deal or a one-off promotion, but real, everyday value that parents can rely on, especially when budgets are stretched."
The subscription is managed through Prezzo's app, ensuring convenience for users. While Prezzo's offer is designed for year-round use, many other restaurants and pubs are providing special half-term promotions where kids can eat for free or at a reduced price of £1.
Other Half-Term Dining Deals Across the UK
Here is a list of additional offers available during the half-term period:
- Tesco Cafes: One free kids' meal with any adult purchase, valid from February 16 to 20 in England and Wales.
- ASDA Cafes: Kids eat for £1 with no minimum adult spend, available daily all year.
- Pizza Express: Kids under 12 get a free three-course meal with an adult main, from February 16 to 22.
- Burger King: Free King JR meal with a qualifying adult purchase, via app from February 16 to 22.
- Ikea: Kids' meals for 95p daily from 11am, no adult purchase required.
It is crucial to check the full details and terms and conditions before visiting, as some offers may require adult meal purchases or have restrictions on days and times.
Breakfast Freebies for Kids
Several chains also offer breakfast deals:
- Beefeater: Two kids under 16 eat breakfast free with an adult unlimited breakfast until 10.30am weekdays.
- Premier Inn: Up to two kids under 16 eat breakfast free with an adult full breakfast daily.
- Travelodge: Kids under 15 eat breakfast for £1 with a full-paying adult at open Bar Cafés.
Prezzo's subscription deal stands out by providing consistent savings beyond the half-term period, making it an attractive option for families seeking budget-friendly dining solutions throughout the year.



