A sharp-eyed shopper has taken to social media to urge bargain hunters to dash to their nearest Primark, after discovering the retailer's beauty section brimming with heavily discounted products, some starting from just £1.
TikToker Spots a Beauty Bargain Bonanza
Content creator Rachael, known on TikTok as @selfcarewithrachael, alerted her followers that the Primark sale is now in full swing, particularly within the beauty and cosmetics department. In a video posted online, she enthused that the aisles were "absolutely covered in red stickers," signalling major price reductions on a vast array of items.
Rachael noted that while discounts may vary between different Primark branches across the country, her local store offered a particularly impressive haul. She stated she thought "the sales were really good this year," and her Primark visit certainly proved that point.
Luxury-Inspired Finds for a Fraction of the Price
The sale features numerous high-end cosmetic alternatives, allowing savvy shoppers to achieve a luxury look without the designer price tag. One standout example highlighted was a dupe for the cult-favourite Tatcha The Water Cream. While the original 75ml pot retails for around £97, the Primark alternative was spotted on sale for a mere £3.
The haul also included a variety of other discounted products perfect for refreshing your routine in 2026:
- Charlotte Tilbury-inspired creams and foundations.
- A Tom Ford dupe perfume named 'Whipped Cream' for just £2 (compared to £290 for 50ml of the similar 'Vanilla Sex' fragrance).
- Fruity-scented perfumes, lip masks, body mists, and themed body washes.
- A microcurrent facial device and shimmering setting sprays.
Most items were priced under £3, making it possible to stock up on multiple products without making a significant dent in your wallet. Rachael also mentioned picking up anti-chafe sticks ideal for warmer weather and a maple waffle-scented body mist.
Shoppers Share Their Steals and Store Conditions
In the comments on social media, other shoppers began sharing their own incredible finds from the Primark sale. One person revealed they had snapped up two perfumes—a peach and blood orange scent and a bergamot and neroli fragrance—for just over £5, calling it "quite a steal" for spring and summer scents.
For those concerned about post-holiday sale chaos, Rachael offered reassurance, stating her local store was neat and tidy and that you "didn't have to rummage through" disorganised piles to find the gems. This is likely due to staff diligently organising the sale items after applying the correct discounts.
While opting for a dupe over a premium brand requires careful consideration of ingredients, conducting a little research could lead to substantial savings. The key takeaway for beauty enthusiasts on a budget is clear: if you're aiming to save money in the New Year but still want to indulge in new products, Primark's current sale is an unmissable destination.
