Primark is generating a buzz with its latest activewear offering, a 'perfect' £19 set that shoppers are comparing favourably to high-end brands like Alo. The fashion retailer, renowned for its budget-friendly clothing, has seen its new fitness range capture significant attention on social media, with one TikTok user highlighting how it delivers the coveted 'Alo look without the Alo price'.
Shopper's Viral Review Sparks Excitement
The praise originates from a fitness enthusiast who posts under the username @Thelsedit on TikTok. In a detailed video review, she tried on multiple pieces from Primark's new activewear line, expressing surprise at the quality and style. She began with the £10 Rita Ora Scoop Back Performance Tee paired with the £12 Rita Ora Mid Rise Performance Leggings, totalling £22 as a set. Alternatively, she showcased the top with the £9 Rita Ora High Waisted Active Shorts, which brings the total to just £19 for the set.
Affordable Luxury Compared to High-End Brands
While not directly comparing to specific Alo items, the shopper noted that similar pieces from the premium brand could cost significantly more. For instance, Alo's Alosoft Back For More Tee retails for around £68, and their 7/8 High-Waist Airbrush Leggings are priced at approximately £82, even on sale. This stark price contrast underscores Primark's appeal for budget-conscious consumers seeking stylish activewear.
In her video, Thelsedit exclaimed, 'Sorry, but when was anyone gonna tell me that Primark is now doing Alo-style activewear? Of course, I had to go and pick up a few bits, so here is my review.' She described the open-back T-shirt as giving 'clean, expensive Pilates-girl vibes' and a steal at only a tenner. The leggings impressed her with their super thick material and high-quality feel, all for £12, featuring an extra-thick waistband that sucks you in and includes pockets.
Flattering Fit and Positive Shopper Reactions
The shorts also received high marks for their flattering fit, with the same thick waistband staying in place and highlighting the right areas. Thelsedit concluded, 'So if you love the Alo-style look but not the prices, this is definitely your sign to run to Primark.' Her caption reinforced this message, stating, 'POV: you want the Alo look without the Alo price.'
Shoppers responded enthusiastically to the post, with comments flooding in. One fan remarked, 'Omg I loveee the colour', to which Thelsedit replied, 'Isn't it so perfect!' Another viewer noted, 'Looks very good and the price wowee,' while others shared sentiments like, 'Ohhh I love the red on you! Amazing sets! Such great finds! Loveee.' Additional praise included, 'Primark is soo good atm,' with the shopper agreeing, 'Isn't it!! I was so impressed!'
This viral moment highlights Primark's ability to tap into current fitness fashion trends, offering affordable alternatives that resonate with consumers looking for value without compromising on style. As the retailer continues to expand its activewear range, it solidifies its position as a go-to destination for budget-friendly, trendy clothing that rivals more expensive brands.
