Shoppers across the UK are racing to their local Primark stores after the budget retailer launched a new, wallet-friendly range of Korean-inspired beauty products. The collection, designed to deliver the coveted 'glass skin' effect, includes items priced from as little as £2.50.
What's in the Budget-Friendly K-Beauty Collection?
Just before the New Year, Primark unveiled its take on the viral Korean beauty trend, with most products costing under £5. The range offers a complete routine for achieving smoother, dewy 'glass skin'. Key items include a Glass Skin Rice Toner Lotion for £4.50, a Glass Skin Overnight Peel Mask for £5, and a Glass Skin Cleansing Foam for £4.50.
For those wanting to try the trend for an even smaller outlay, the standout bargains are the Glass Skin Collagen Mask at £2.50 each and a pack of 20 Glass Skin Gel Toner Pads, also priced at £2.50. The collection has been promoted by staff, including those at the Braehead branch, who shared a video online showcasing the new additions to Primark's beauty shelves.
Shoppers Sprint to Stores Amid Mixed Reactions
The launch has generated significant excitement on social media. One eager customer commented, "Ughhh I’m sprinting this time over there, last time I didn’t get the other skincare lines." Another early user praised a product, saying, "I have the face mask. It's SO good! Put it in the fridge to reuse it!" A third simply stated, "Need to try it all, would save a fortune!"
However, the launch has also prompted some caution. As with any new skincare, experts recommend performing a patch test before full application to check for potential reactions, especially with budget-friendly lines.
Why is Korean Beauty So Popular?
Korean beauty, or K-beauty, has seen a meteoric rise in global popularity. According to analyses, its success is rooted in a culture where meticulous skincare is ingrained. The appeal lies in its innovative formulas, which often focus on intense hydration and skin health, utilising unique ingredients like snail mucin, ginseng, and fermented extracts.
This holistic, routine-based approach blends ancient wisdom with modern science. Furthermore, the trend has been turbocharged by social media platforms like TikTok and Instagram, where beauty influencers have driven products to viral status, encouraging people worldwide to adopt multi-step K-beauty routines.
By launching this affordable range, Primark is tapping directly into this massive market, making the once niche and often expensive 'glass skin' aesthetic accessible to a much broader audience in the UK.
