Sainsbury's Unveils Major Nectar Card Savings on Fruit, Veg and Dairy Until February
Sainsbury's has announced a substantial update to its Nectar loyalty scheme, introducing half price savings across a wide range of fruit, vegetable and dairy products. This promotional initiative is designed to offer customers significant value during the winter period, leveraging the popular Nectar Prices platform.
Discount Details and Availability
The discounts will be accessible exclusively through Nectar Prices, with more than thirty products included in the special deals. These offers are scheduled to run from January 25 until February 1 in selected supermarkets and online. Notably, a handful of products will maintain their half price status until February 17, providing extended savings opportunities for shoppers.
To avail of the lower prices, customers simply need to scan their Nectar card at the checkout in physical stores. For online purchases, having your Nectar card linked to your Sainsbury's account will automatically apply the discounts, ensuring a seamless shopping experience.
Examples of Nectar Price Cuts
The promotion features a diverse selection of items, demonstrating the breadth of savings available. Here are some key examples of the discounted products:
- Lurpack Spreadable Slightly Salted Butter 400g: Now £2.37 with Nectar, reduced from £4.75.
- FAGE Total 0% Fat Natural Fat Free Greek Yoghurt 950g: Now £2.95 with Nectar, down from £5.90.
- Sainsbury’s Blueberries 150g: Now £1 with Nectar, halved from £2.
- Sainsbury’s Kale 200g: Now 44p with Nectar, cut from 89p.
- Innocent Plus Blue Bolt Guava & Lime Juice with Vitamins 750ml: Now £2 with Nectar, reduced from £4.
- Turmeric Co. Raw Turmeric & Ginger Self Shot 420ml: Now £2.97 with Nectar, down from £5.95.
- Sainsbury’s Single Mango: Now 44p with Nectar, halved from 88p.
- Philadelphia Original Soft Cream Cheese 165g: Now £1.10 with Nectar, reduced from £2.25.
- Sainsbury’s Medium Ripe & Ready Avocado: Now 37p with Nectar, cut from 75p.
- Applewood Smoke Flavoured Cheddar Cheese 185g: Now £1.37 with Nectar, down from £2.75.
- Sainsbury’s Royal Gala Apples x6: Now 90p with Nectar, halved from £1.80.
- Muller Light Greek Style Luscious Lemon Yogurt 4x115g: Now £1.25 with Nectar, reduced from £2.50.
- For Goodness Shakes Chocolate Flavour Protein 330ml: Now £1.25 with Nectar, down from £2.50.
Context and Company Performance
This Nectar promotion follows Sainsbury's recent report of a jump in Christmas grocery sales, where customers increasingly traded up to its premium Taste the Difference own-brand range. The supermarket posted a 5.1% rise in total grocery sales over the six weeks to January 3, although Argos sales fell by 2.2% in the same period, and non-food and clothing sales were 1% lower.
In its third quarter overall, Sainsbury’s reported that like-for-like sales excluding fuel increased by 3.4% in the 16 weeks to January 3. This marked a slight slowdown compared to the 4.3% growth notched up in the previous three months, reflecting the competitive retail environment.
Chief executive Simon Roberts commented on the firm's performance, stating that Sainsbury's had “won grocery market share for the sixth consecutive Christmas” thanks to strategic investments in enhancing its offer during a highly competitive festive season. Mr Roberts elaborated, “When we strengthened our profit guidance in November, we said we planned to invest in the strength of our competitive position through the most important trading period of the year. We expected the market to become more competitive with customers spending more carefully and we invested in balanced choices to offer great value for money, outstanding quality and innovation and leading customer service and availability, both in store and online.”
The introduction of these Nectar discounts appears to be a continuation of this strategy, aiming to attract value-conscious shoppers while maintaining market share in a challenging economic climate.
