Stacey Solomon's Business Empire Surpasses £10 Million Valuation
Television personality Stacey Solomon has achieved a remarkable financial milestone as her business empire now exceeds £10 million in value. Newly released figures this week reveal that her company, Keymap Entertainment Ltd, has reached a valuation of £10.1 million for 2025, representing substantial growth from £7.4 million in the previous year.
Building a Media Empire
The 36-year-old star, who first gained recognition on The X Factor in 2009, has steadily built her media presence through appearances on shows like Loose Women and by sharing her vibrant personality with millions of Instagram followers. Her company's financial records show that Stacey has accumulated £7.5 million in investments and maintains £1.6 million in cash reserves, reflecting earnings from various media projects and lucrative commercial deals.
Expanding Business Ventures
Beyond her television work, Stacey Solomon has diversified her business interests significantly. She recently filed documents at Companies House to incorporate a new cosmetics company named Belle & Rose, inspired by her two daughters. The company will specialize in the retail sale of cosmetic and toilet articles through specialized stores, marking her entry into the beauty industry.
Earlier this year, Stacey launched a successful homeware range that became available on Asda shelves, demonstrating her expanding influence in the retail sector. Her television portfolio has also grown with shows including Crafty Christmas on BBC, Sort Your Life Out on BBC, and Renovation Rescue on Channel 4, all capitalizing on her popular DIY and lifestyle content.
Family Life and Financial Philosophy
Since marrying former EastEnders star Joe Swash, the couple has established their family home at Pickle Cottage, a £1.2 million property in Essex that Stacey regularly documents on social media. Together they parent six children: Rex (6), Rose (4), Belle (3), Zachary (17), Leighton (14), and Joe's son Harry (18). The family recently starred in their own BBC reality series and enjoyed a lavish ski trip to Switzerland during half term.
Despite her considerable financial success, Stacey has emphasized the importance of financial independence for her children. "We don't have some sort of inherited wealth that we can pass down for generations," she explained. "It's really important for them to know that this is our career and we will support our family in whichever way we can, but eventually they are their own person."
She added: "I was excited to earn my own money and be financially independent. I want my children to be excited for that too. It's a wider picture of their self-worth and their happiness in general. I want them to feel accomplished and have things."
Financial Management and Partnership
Sources indicate that Stacey takes a prudent approach to financial management within her marriage. Despite earning significantly more than her husband, she maintains a 50/50 financial arrangement. This approach reportedly developed after Joe Swash faced bankruptcy twice due to unpaid tax bills in 2009 and 2013, shortly after winning I'm A Celebrity Get Me Out of Here and departing from EastEnders.
One insider revealed: "Stacey is shrewd when it comes to cash, and she makes sure she's in control of their finances. She earns a hell of a lot more than him, but still insists everything is 50/50. It's a way of protecting herself if the worst was to happen but also a way of making sure Joe is contributing."
As Stacey Solomon continues to expand her business ventures while balancing family life and television commitments, her financial achievements demonstrate how media personalities can successfully transition into entrepreneurial roles. With new cosmetics and homeware lines joining her television projects, her business empire shows no signs of slowing its impressive growth trajectory.
