As the new year unfolds, many Britons are embracing fresh resolutions with practical purchases. According to aggregated anonymised data, UK readers have been investing in products that support healthier habits, from reducing screen time to enhancing fitness routines. Here are the 12 items that topped the shopping lists in January, each under £100, showcasing a trend towards mindful consumption and value-driven buying.
Non-Alcoholic Beverages Gain Popularity
In a shift towards healthier lifestyles, readers opted for non-alcoholic alternatives to traditional drinks. The Saint Viviana Non-Alcoholic Sauvignon Blanc emerged as a favourite, praised by wine expert Oset Babür-Winter for its notes of melon, grapefruit, and gooseberry. This option pairs well with dishes like roast chicken or cheese, offering a sophisticated choice for those cutting back on alcohol.
Similarly, the Bero Non-Alcoholic Beer Variety Pack captured attention, with Filter US contributor Beth Demmon highlighting its "simple but classic styles." This craft brew selection provides a refreshing option for those seeking booze-free alternatives, reflecting a growing trend in the UK market.
Home Comfort and Fitness Essentials
January saw a surge in purchases aimed at enhancing home comfort and personal fitness. The Bedsure Gentlesoft Bubble Faux Fur Blanket, an affordable alternative to the £275 Lola blanket, was widely adored. Tested by contributor Jon Chan, it offers comparable softness and warmth at less than half the price, making it a savvy buy for cosy evenings.
On the fitness front, the SPRI Flat Resistance Bands became a must-have, as recommended by personal trainer Marissa Miller for home gym setups. Their versatility and affordability likely contributed to their popularity, especially as many cancelled pricey gym memberships. Additionally, the CAP Abdominal Wheel gained traction for building core strength, offering an effective alternative to traditional ab exercises.
Tech and Practical Gadgets
Tech-savvy readers focused on gadgets that combine functionality with convenience. The Anker Nano 45W Battery with Smart Display was a standout, capable of charging an iPhone 17 from zero to 50% in just 20 minutes. Its compact design and high-tech display made it a favourite among those wary of dead phones.
For laundry woes, the Handy Laundry Dryer Balls provided an affordable solution to static and stiffness, replacing traditional dryer sheets. This eco-friendly option resonated with readers looking to simplify their household routines.
Winter Wear and Travel Gear
Embracing the Gorpcore aesthetic, readers favoured the Winter Glove Combo, consisting of liners and outer gloves sold at retailers like Home Depot. Recommended by editor Nick Mokey, this combo allows for dexterity in cold weather, ideal for activities from biking to dog walking.
Travel plans for 2026 spurred interest in the Amazon Essentials 4-Piece Packing Cubes, a budget-friendly set tested by contributor Les Shu. Their no-frills design appeals to those seeking efficient packing solutions without breaking the bank.
Personal Care and Leisure
In personal care, the Kent 16T Tortoise Fine Tooth and Wide Tooth Comb stood out, praised by contributor Josh Patterson for its durability and smooth performance. Made from plant-derived cellulose acetate, it offers a plastic-free option for haircare routines.
For better rest, the MZOO Sleep Mask, dubbed the "Goldilocks of masks," remained popular, whether for improving sleep quality or travel. In leisure, the USAOPOLY Flip 7 Card Game offered a travel-friendly alternative to board games, perfect for analog entertainment.
Top Five Well-Loved Products
- Anyday 2-Cup Glass Round Dish Multipack: Best glass food storage containers at £32.
- Counterpart Retractable Charger: Minimalist phone charger at £44.
- Illy Instant Coffee: Premium instant coffee from £13.49.
- Trtl Travel Pillow: Travel pillow with side support from £54.99.
- Kent 16T Tortoise Comb: Durable hair comb at £14.
These products highlight a UK consumer shift towards practicality, wellness, and value in the new year, with readers investing in items that support their goals without overspending.
