Wickes Reports Robust Sales Growth as Falling Prices Drive Consumer Demand
Home improvement specialist Wickes has unveiled a significant uptick in sales performance, attributing the positive momentum to a favourable pricing environment that has benefited its customer base. The FTSE 250 retail group saw its shares move notably higher on Thursday morning following the announcement, reflecting investor confidence in the firm's strategic direction.
Financial Performance Highlights Strong Revenue Gains
Wickes disclosed that group revenues experienced a healthy increase of 6.3%, reaching £788 million during the second half of 2025. This growth was underpinned by a like-for-like sales rise of 5.3%, demonstrating consistent consumer engagement across its store network. For the entirety of 2025, total revenues advanced by 5.9% to an impressive £1.64 billion, showcasing the company's resilience and market positioning.
Chief Executive David Wood emphasised that this period represents "another phase of solid sales expansion" and signals a year marked by "substantial progress" for the business. With 230 stores operational across the country, Wickes is firmly on course to meet its targets for the past financial year, bolstered by these encouraging figures.
Deflationary Environment Fuels Sales Volumes and Market Share Growth
The retailer pointed to a "mildly deflationary pricing landscape" as a key catalyst behind the surge in sales volumes within its retail division over the latest half-year. This economic context has allowed customers to capitalise on enhanced value propositions, enabling Wickes to not only attract more shoppers but also to increase its market share relative to competitors.
Furthermore, the company's design and installation arm demonstrated "good momentum", recording a 6.9% growth rate. This segment has thrived due to sustained demand for new kitchen and bathroom projects, highlighting Wickes' diversified business model and its ability to cater to comprehensive home improvement needs.
Leadership Insights and Future Outlook
David Wood elaborated on the company's performance, stating: "It is particularly gratifying to see that our growth has been volume-driven throughout the business, with customers increasingly choosing Wickes for its value, convenience, and speed of service. Our design and installation clientele have responded positively to the improvements we've made to our offerings, allowing us to build upon the sales momentum established this year."
He added: "As we persist in investing in our growth drivers, we remain confident in meeting market expectations for the full year. We look forward to assisting even more customers with their home enhancement projects in the coming year."
In response to these positive developments, Wickes' shares experienced a notable uptick of 3.7% during Thursday morning trading, underscoring the market's optimistic reception to the firm's financial health and strategic initiatives.
