In a significant expansion of its European river cruise programme, TUI River Cruises has launched its first-ever voyages along Portugal's magnificent Douro River, marking a thrilling new chapter for British holidaymakers seeking authentic cultural experiences.
The stunning TUI Maya, one of the fleet's most modern vessels, has been strategically repositioned to navigate the Douro's picturesque waters, offering passengers unparalleled views of terraced vineyards, historic villages and dramatic valley landscapes that have made this region world-famous.
Discovering the Douro's Hidden Gems
This strategic move represents TUI's commitment to providing diverse cruising experiences beyond the traditional Rhine and Danube routes. The Douro itinerary promises an intimate exploration of Portugal's renowned wine country, with excursions to prestigious port wine lodges and opportunities to sample local gastronomy.
What sets this experience apart is the careful curation of shore experiences that blend cultural immersion with relaxation. Passengers can expect visits to UNESCO World Heritage sites, traditional Portuguese villages, and scenic viewpoints that showcase the river's breathtaking beauty.
Enhanced Onboard Experience
The TUI Maya brings the line's signature British-friendly approach to the Douro, featuring:
- All-inclusive dining with local Portuguese specialties
- Spacious cabins with panoramic windows
- Expert local guides providing deep cultural insights
- Sun deck perfect for admiring the valley's changing scenery
- Evening entertainment reflecting Portuguese traditions
This deployment demonstrates TUI's confidence in the growing demand for river cruising among British travellers seeking more authentic and destination-focused holidays. The Douro's narrower waterways and distinctive landscape offer a completely different experience from Northern European rivers, appealing particularly to repeat cruisers looking for new adventures.
Industry experts anticipate strong interest in this new itinerary, combining the comfort and convenience TUI is known for with the unique charm of Portuguese culture and landscape. With bookings now open for the upcoming season, this represents an exciting new option for British river cruise enthusiasts.
