A panel beating business located in Slacks Creek, Brisbane, has ignited significant public outrage after it disseminated videos on social media that actively promote Holocaust denial, display Nazi symbols, and propagate open antisemitism. The company, known as Panel House, uploaded multiple clips to its Instagram account featuring an individual named Adam Gibbs dressed in a caricatured Jewish costume, complete with a fake beard, moustache, and sidelocks.
Grotesque Stereotypes and Disturbing Imagery
In one particularly offensive video, Mr Gibbs, adorned in this stereotypical attire, attempts to purchase 'six million headlights' using a fake bag of cash. He is then informed he can only afford '271,000'. Dr Dvir Abramovich, the chair of the Anti‑Defamation Commission, expressed his profound anger to the Daily Mail, stating he was left 'trembling with fury' upon viewing the content. He clarified the sinister implications: 'Six million is the number of Jewish souls annihilated in the Shoah. Two hundred and seventy‑one thousand is a fabrication pushed by Holocaust deniers to deny genocide.'
Links to Nazi Propaganda and Blood Libels
Dr Abramovich further explained that these videos rely on grotesque Jewish stereotypes directly lifted from Nazi propaganda, including imagery associated with chief propagandist Joseph Goebbels and the infamous antisemitic newspaper Der Stürmer. Another clip featured a man wearing a shirt with the slogan 'I like my juice concentrated', where 'Juice' is used as a derogatory term for 'Jews'. Dr Abramovich detailed the horrifying meaning: 'Concentrated refers to the death camps and gas chambers. It mocks the systematic murder of mothers, fathers and 1.5million Jewish babies and children.'
Additionally, he noted that another video revived the ancient blood-libel myth, which falsely implies Jews harvest human organs. 'This lie has fuelled pogroms, mass executions and centuries of persecution,' he emphasised. Dr Abramovich described the Panel House Instagram account as 'a cesspit of Holocaust denial, Nazi imagery, ancient blood libels and raw Jew-hatred'.
Widespread Reach and Community Impact
The videos have garnered over 700,000 views at the time of publication, a figure that Dr Abramovich highlighted with grave concern. 'Stop and think about that. Seven hundred and two thousand exposures to this venom. People clicked it, shared it and swallowed it,' he urged. He warned that the harm extends far beyond social media platforms, stating, 'This content lands like a grenade in a community already haemorrhaging.'
Real-World Consequences and Calls for Action
Abramovich stressed the dangerous real-world consequences of such dehumanising material. 'Jewish children are already being harassed and abused for who they are. This material gives permission to hate. It tells every thug they are justified,' he said. He outlined a grim progression: 'First come the smears. Then the punch. Then the weapon. That is where this road ends.' He described the clips as a 'dagger to the heart' for Holocaust survivors in Queensland and across Australia.
In response, Dr Abramovich called on political and community leaders to condemn the videos 'publicly and without equivocation' and demanded that Instagram remove them immediately. It has also been revealed that Panel House has posted further content mocking other racial groups, including Asian Australians. Adam Gibbs has previously faced criticism for making light of domestic violence in a 2025 video, which prompted outrage among domestic violence advocates. The Daily Mail has contacted Panel House and Queensland Police for comment regarding this latest controversy.
