Sam Thompson found himself in an awkward position during a recent appearance on ITV's This Morning, as presenter Ben Shephard delivered a cutting remark about his appearance. The former Made In Chelsea star, who is a regular contributor to the daytime show, joined hosts Ben Shephard and Cat Deeley to discuss the latest celebrity news and gossip.
An Orange Awkward Moment
Before Sam could even begin sharing the latest headlines, Ben Shephard immediately commented on his noticeably tanned complexion. 'I think you're going more and more orange,' Ben pointed out as Sam appeared on screen. The I'm A Celebrity... Get Me Out Of Here! winner responded with visible discomfort, flapping his hands in the air and pleading: 'Don't! You've got to stop this!'
Sam then lifted his hands to reveal the tell-tale signs of fake tan on his palms, smiling awkwardly as he admitted: 'It's on the palms.' Co-host Cat Deeley chimed in with a playful warning: 'You're going to give him a complex!' Ben added with a smirk: 'He looks very healthy,' leaving Sam looking thoroughly embarrassed behind him.
Further Teasing During the Show
The teasing didn't stop there. Later in the programme, while Sam was enthusiastically discussing the Kardashians and praising Kim's skin, Cat couldn't resist another dig. 'There's no dodgy fake tan on them!' she quipped, prompting more laughter at Sam's expense.
Awkward Questions About Flirty Messages
The appearance took another uncomfortable turn when the conversation shifted to Sam's past interactions with Love Island star Helena Ford. The TV presenter was grilled live on air about flirty messages exchanged with the reality star, creating a toe-curling moment for viewers.
Sam initially tried to avoid the topic when Cat pressed him about Helena's comments, responding vaguely: 'I'm not going to say what it was.' However, under persistent questioning from both hosts, he eventually revealed: 'It was of a flirty nature.'
The Steamy Remark That Started It All
The awkward exchange stems from a tweet Helena Ford posted back in 2017 during her time on Love Island. The message, which read: 'Where do I apply to sit on Sam Thompson's face? Asking for a mate,' resurfaced during a podcast episode Sam recorded with his friend Pete Wicks.
Sam had previously revealed on his podcast that Helena had cheekily asked if the Love Island Hideaway was available when they met face-to-face at the filming of Aftersun. After a clip from the podcast was shared on TikTok, Helena herself commented: 'They don't call me hideaway Helena for nothing.'
Sam's Attempted Diversion
During the This Morning interview, Sam visibly tried to steer the conversation away from the uncomfortable topic of Helena's advances. He nervously attempted to redirect attention toward new images of Love Island host Maya Jama, but the hosts remained focused on extracting more details about the flirty exchange.
Cat continued to pry, asking directly: 'Did she slide into your DMs?' while Ben pushed further with questions about the nature of their communication. The entire segment created a cringe-worthy television moment that left Sam Thompson squirming on the famous This Morning sofa.
This incident follows previous occasions where Sam has faced awkward questioning on live television, highlighting the challenges reality stars face when their personal lives become public discussion points. The episode aired as part of This Morning's regular weekday schedule, which continues to feature celebrity guests and entertainment news segments alongside its usual mix of lifestyle and current affairs content.
