A Michelin-starred chef in San Francisco has made headlines after publicly refusing to cater to an influencer's demand for a free meal in exchange for 'exposure'.
Luke Sung, the acclaimed chef behind the popular restaurant Kuso, took to Instagram to share his frustration after an unnamed influencer requested a complimentary dining experience in return for promotion on their social media channels.
'This isn't a charity,' Sung wrote in a now-viral post. 'If you want to eat here, you pay like everyone else.'
The chef's blunt response has ignited a fierce debate online, with many applauding his stance against what they see as an entitled culture among influencers.
The Rising Clash Between Restaurants and Influencers
This incident highlights an ongoing tension between hospitality businesses and social media personalities who often expect free services in exchange for content creation.
Many restaurant owners argue that such requests are becoming increasingly common, with some influencers even threatening negative reviews when their demands aren't met.
Industry Professionals Weigh In
Other chefs and restaurateurs have voiced their support for Sung's position:
- 'Exposure doesn't pay our staff or cover ingredient costs' - Michelin-starred chef
- 'Quality establishments don't need this kind of promotion' - Restaurant owner
- 'This sets a dangerous precedent for our industry' - Hospitality consultant
The controversy has sparked wider discussions about the value of influencer marketing and the boundaries of professional exchanges in the digital age.
