Hailey Bieber captivated her massive social media audience with a striking new Instagram post over the weekend, revealing her toned midsection and long legs to her 55.7 million followers. The 29-year-old model and entrepreneur, fresh from releasing a musical collaboration with her husband Justin Bieber, posed in what appeared to be an Australian hotel room, wearing nothing but a creatively styled white towel.
A Daring Fashion Statement Down Under
The white towel was ingeniously fashioned into a mini skirt and bandeau top, allowing Hailey to flaunt her athletic physique against the backdrop of a floor-to-ceiling window offering panoramic city views. She completed the look by wrapping her hazelnut-toned hair in a matching towel, adding a casual yet chic touch to the ensemble. For the caption, the star kept it simple and playful, using only a yellow heart and a koala bear emoji, subtly nodding to her Australian location.
Business Triumphs Amid the Glamour
This glamorous post comes on the heels of significant professional milestones for Hailey. Earlier in the week, she launched her Rhode beauty products in Sydney, complete with an innovative pop-up bakery activation that generated buzz among fans. In a follow-up social media caption, she enthusiastically shared, "Sydney what can I even SAY?!!? So much fun bringing @rhode to AUS. you guys are sexy n fun."
More notably, just three years after its inception, Hailey announced that her skincare range had partnered with e.l.f. Beauty, with the veteran company acquiring Rhode for a staggering $1 billion. Reflecting on this monumental deal, Hailey expressed her excitement and vision in an Instagram statement, saying, "I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally."
Strategic Growth and Future Plans
She elaborated on the partnership, noting, "I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand." In her new role as Chief Creative Officer, Head of Innovation at Rhode, and strategic advisor to e.l.f. Beauty, Hailey promised consumers, "This is only the beginning."
This acquisition was swiftly followed by the announcement that Rhode products would be available at Sephora starting in September, marking what is said to be the largest launch in the retailer's history in North America. In a November cover story interview with GQ, Hailey revealed her ambitious long-term vision, stating, "I always said that I would never sell the company unless it was a billion dollars. I was just like, it’s going to be this or I am not doing it. That was my goal."
Balancing Fame and Family
She further explained, "But also, it was not always entirely my goal to sell the company. I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it. And I think with E.l.f., all of the boxes that I would want to check to find a home for it, they checked them and then some."
Amid her professional successes, Hailey and her husband Justin Bieber, who married in 2018, are also navigating parenthood with their 18-month-old son, Jack. The couple has consistently prioritized their son's privacy, strategically sharing only glimpses of him in photos without revealing his face to the public.
The Instagram carousel post also included a bikini-clad snapshot and images from the Vogue Australia Summer Ball 2026 at the Sydney Opera House, which Hailey attended on Friday night, showcasing her multifaceted life as a model, businesswoman, and mother. This blend of personal style and professional acumen continues to solidify Hailey Bieber's status as a influential figure in both the entertainment and beauty industries.
