Celebrity Beauty Secrets: MERIT's Flush Balm Creates Natural 'Sunburnt' Glow
For years, beauty enthusiasts have eagerly sought to uncover the exact products that celebrities use to achieve their effortlessly radiant, natural-looking complexions. Now, a trio of high-profile stars—Hailey Bieber, 29, Sarah Jessica Parker, 60, and Demi Moore, 63—have publicly shared their go-to beauty items from the luxury brand MERIT Beauty, specifically highlighting how these products help them create a coveted 'sunburnt' blush effect.
The Rise of MERIT Beauty
Founded in 2021 by entrepreneur Katherine Power, MERIT Beauty is a minimalist, clean beauty brand designed to simplify daily routines with what it calls 'makeup you can live in'. Emphasising a 'five-minute morning' concept, the brand offers a range of cruelty-free and vegan products that serve as an antidote to overly complex and trend-driven beauty regimens. Key offerings include the Flush Balm, Signature Lip Shades, Shade Slick Tinted Lip Oil, and the Minimalist Complexion Stick, all formulated to be safe for both skin and the environment while providing easy application.
In just a few short years, MERIT has garnered a loyal following across multiple generations, becoming a popular choice for those seeking a 'clean girl aesthetic' or a quick, natural makeup look. Its focus on minimalist beauty has resonated strongly in an industry often saturated with elaborate products and techniques.
The Star-Approved Flush Balm
Among MERIT's lineup, one product stands out as a particular favourite among celebrities: the Flush Balm Cream Blush. This creamy, Vitamin-E-infused cheek tint is celebrated for delivering a natural, 'lit-from-within' colour that maintains a flush appearance throughout the day. Priced at £26, it comes in a variety of shades, including The Pops, The Neutrals, and The Classic Pinks, allowing users to find their perfect match.
Celebrities have enthusiastically endorsed the Flush Balm. Zooey Deschanel, 46, praised it as 'great cheek crayons', while Courteney Cox, 61, shared that she applies it to 'both cheeks, (her) forehead, nose and chin' for an all-over glow. Cameron Diaz, 53, has expressed particular fondness for the 'plummy' Raspberry Beret shade. Recently, MERIT launched a new Flush Balm shade called 'Rouge', further expanding the options for makeup collections.
The product features a lightweight, buildable formula that leaves a long-lasting glow without feeling heavy or looking cakey, making it ideal for everyday wear. Its popularity underscores a growing trend toward effortless, skin-friendly cosmetics.
Other MERIT Beauty Favourites
Beyond the Flush Balm, MERIT offers several other products that have gained celebrity acclaim. The Bronze Balm, priced at £27, comes in multiple shades and features a sheer, buildable cream formula that creates natural warmth and soft definition. Whitney Port, for instance, uses it to sculpt her cheekbones.
The Shade Slick Tinted Lip Oil, ranging from £14.70 to £21 depending on the shade, glides on smoothly and wears comfortably with zero stickiness, thanks to an updated formula that provides more cushion and longer wear. TV personality Bethenny Frankel, 55, has called the lip oil 'gorgeous' and rated the entire brand a '9.5 out of 10'.
Additionally, the Solo Shadow eyeshadow, priced from £20.70 to £23, is available in shades like The Sheens and The Mattes. It features a buildable cream-to-powder formula that glides on effortlessly and sets to a smooth finish without settling into fine lines or wrinkles. Actress Kate Hudson, 46, wore it on the cover of Flaunt Magazine last spring, showcasing its versatility.
Celebrity Endorsements and Real-World Use
MERIT Beauty's appeal extends beyond casual recommendations to integral parts of celebrity beauty routines. Sofia Richie Grainge, 27, includes MERIT products in her natural makeup regimen after finding that heavy makeup made her skin appear 'unhealthy'. Similarly, Sarah Jessica Parker has often showcased her radiant complexion at red carpet events, such as the 2023 premiere of the Sex and the City sequel, And Just Like That....
For that premiere, her makeup artist shared a detailed breakdown on Instagram, revealing that Parker wore a full face of MERIT products. From skincare preparation to the final application of her favourite cream bronzer, each item was carefully selected to achieve that signature 'lit-from-within' look, highlighting the brand's effectiveness in creating polished, natural aesthetics.
As MERIT Beauty continues to grow, its emphasis on minimalist, clean, and user-friendly products positions it as a leading choice for those seeking to emulate the effortless glow of their favourite celebrities. With endorsements from stars across age groups, the brand demonstrates that beauty can be both simple and stunning, appealing to a broad audience looking for quality without complexity.
