If you've visited any British high street store recently, you'll have spotted a surprising new pattern taking over the racks. Deer print, sometimes called fawn or Bambi print, has rapidly emerged as this season's defining look, appearing on everything from cosy coats and knitwear to footwear.
From Niche to Mainstream: The Rise of Deer Print
While animal prints are a fashion staple, with brands like Roberto Cavalli and Saint Laurent championing leopard and zebra for decades, the style set is now seeking more unusual alternatives. Following the summer's cow print craze, which saw Marks & Spencer's viral jacket sell out, deer print has broken out of its niche status. Its ascent is confirmed by appearances on the AW25 runways of Brandon Maxwell and Tory Burch, and in David Koma's Resort 25 collection.
High Street Hits and Designer Endorsements
This trend isn't exclusive to luxury labels. Accessible fashion is fully embracing the deer print phenomenon. H&M's brown Bambi mini skirt co-ord set has gone viral on Instagram, while Puma released a deer-printed pony hair trainer exclusive to Asos. Gap's collaboration with New York brand Sandy Liang featured a fluffy deer print jacket now selling for over double its RRP on resale sites. Further cementing its trend status, Sophia Richie Grainge included a deer print bomber in the launch lineup for her new SRG label.
The print's appeal lies in its subtlety. It offers a softer, more understated alternative to glamorous leopard or zebra prints. Its gentle brown shades align perfectly with the quiet luxury aesthetic and pair effortlessly with neutral wardrobe staples.
How to Style Deer Print: Top Tips
Ready to try the trend? Follow these expert styling tips for a chic look.
When wearing deer print, keep the rest of your outfit neutral to avoid clashing. Stick to pared-back styles in shades like white, cream, and beige.
Animal print has a strong '90s vibe. Lean into the nostalgia by choosing vintage-inspired pieces like baguette bags or bucket hats in the print.
For coats, opt for a longline style which often appears more expensive and structured than a cropped, slouchier design.
Statement trainers can look heavy with a skirt. Instead, wear bold deer print shoes with jeans or wide-leg trousers for a balanced silhouette.
Credits: Hair by Terri Capon using Oribe. Make-up by Tom Fraser using Shiseido. Model: Rachel Boss at Models 1.
