As the winter season settles in, a familiar style makes its triumphant return to the fashion forefront. This time, it's supermodel and Rhode founder Hailey Bieber officially setting the trend for 2026 with a significant chop, unveiling a fresh, collarbone-skimming lob that's poised to dominate salon requests.
The Bieber Chop: A Viral Haircut Moment
Hailey Bieber revealed her new hairstyle through a mirror selfie shared on her Instagram Story. The transformation was promptly highlighted by her stylist, Justine Marjan—the creative force behind Kris Jenner's iconic bob—who reposted the image with the playful caption 'chop chop ✂️.' The final, festive flourish was a voluminous, flippy blowout crafted by stylist Amanda Lee, who described it as 'A very flipppppy holiday blowout for Hailey.' This combination of a precise cut and dynamic styling has cemented the 'flippy lob' as the season's must-have look.
Stylist Secrets: How to Ask for the Flippy Lob
So, what exactly defines this universally appealing cut? Justine Marjan provides a blueprint for anyone heading to the salon. The goal is a blunt cut that gracefully grazes the collarbone, enhanced with subtle face-framing layers and point-cutting at the front sections. This technique creates a shape that moves fluidly around the face while remaining remarkably easy to style day-to-day.
Renowned stylist Caspar Finch of Hershesons Fitzrovia explains the cut's flattering power. 'The best face shape for the flippy bob is someone with soft features and a strong jawline, like an oval or heart shape,' he notes. 'The movement around the jawline helps to balance facial proportions perfectly.'
A Surprisingly Adaptable & Low-Effort Style
Finch is quick to reassure that this haircut is not exclusive to one face shape. 'Hair density isn't an issue with this look,' he states. 'A skilled stylist can adapt the shape to your hair type by removing weight to narrow the silhouette if needed, making it work for most hair types.'
For those wary of high-maintenance routines, the flippy lob offers a refreshingly simple approach. Finch recommends two effortless styling methods: air-drying with a texturising spray for a relaxed, lived-in finish, or a quick blow-dry with a light tong to open up the face for a more polished and intentional vibe.
In essence, Hailey Bieber's latest hairstyle captures the ideal balance for modern beauty: it is chic yet appears effortless, universally flattering while being highly flexible. If last winter was defined by long, flowing layers, this season—and the dawn of 2026—is firmly under the sway of the playful, face-framing flippy lob. It's definitive proof that the lob and its shorter sibling, the bob, remain forever staples of the winter style repertoire.
