Reality television star and entrepreneur Kim Kardashian has utilised her substantial social media platform this week to promote the latest Valentine's Day offerings from her shapewear and lingerie brand, SKIMS. The 45-year-old media personality, who recently appeared in Eva Longoria's directorial film project, shared a series of provocative photographs that highlighted two distinct lingerie ensembles, each designed to capture attention in the lead-up to the romantic holiday.
Revealing Instagram Campaign for Valentine's Day
In her carefully curated Instagram post, Kardashian presented her followers with a visually striking carousel of images. The first look featured the business mogul wearing a pink "Fits Everybody" T-shirt, which prominently displayed the phrase "you wish" in bold capital letters across the chest. This particular garment retails for $54 and was styled with a creative twist, as Kardashian tied the shirt at the back to create a body-hugging silhouette that accentuated her physique. She completed this ensemble with a minimalist white thong, creating a cohesive and daring aesthetic.
Second Look and Styling Details
The second ensemble showcased in the promotional campaign consisted of a form-fitting black T-shirt valued at $58, which featured the SKIMS brand name printed in a delicate pink font enclosed within a heart-shaped design. This piece was paired with ruffled black bloomers, adding a touch of vintage-inspired romance to the contemporary lingerie collection. Kardashian accompanied these sultry images with the succinct caption "Vday with @skims," directly linking the visual content to her brand's official Instagram account.
For this seemingly low-key photoshoot, Kardashian appeared fully glamorised with professional makeup that highlighted her facial features through a glowy matte finish. Her signature jet black hair was parted neatly down the middle, falling over her shoulders with subtle textural elements that enhanced the overall visual appeal of the campaign imagery.
Background of the SKIMS Brand Evolution
Originally launched in 2019 under the controversial name KIMONO, the underwear and shapewear label has undergone significant transformation and growth. Today, industry analysts value the SKIMS brand at approximately $5 billion, reflecting its remarkable commercial success and cultural impact within the competitive fashion landscape.
Recent Collaborations and Product Expansion
In a strategic move last September, Kardashian debuted an exclusive capsule collection in partnership with global sportswear giant Nike. According to official descriptions on the SKIMS website, this collaboration represents "a complete system of activewear solutions designed to sculpt and engineered to perform." The Nike x SKIMS range boasts an extensive array of styles featuring both matte and shiny finishes, alongside what the brand describes as "airy" silhouettes and "weightless" layering pieces.
The price points within this athletic collection vary significantly, ranging from $48 for basic bras to $168 for a premium onesie. Additional items featured in the partnership include various fitness accessories such as yoga mats, dri-fit socks, training gloves, and a dedicated gym bag. Kardashian officially introduced these designs through a celebrity-studded launch event held in New York City, generating substantial media coverage and consumer interest.
Celebrity Endorsements and Marketing Strategy
SKIMS has established a consistent pattern of enlisting high-profile celebrities to endorse its products and amplify brand visibility. This week, the company announced that K-Pop sensation Lisa, from the globally renowned group BLACKPINK, will serve as the featured star for the upcoming NikeSKIMS Spring '26 Collection. In multiple joint social media posts shared across platforms, Nike teased the forthcoming release with the caption: "The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5."
An elaborate promotional advertisement accompanying this announcement showcased the international music icon performing intricate choreography while wearing alternating pink and black outfits from the collection. Lisa was joined by a troupe of backup dancers who demonstrated coordinated movements set to classical music, creating a visually captivating campaign that blends athleticism with fashion. According to official SKIMS descriptions, the pieces within this collection are "built for graceful movement and seamless layering," emphasising both functionality and aesthetic appeal.
This strategic approach to celebrity partnerships and social media marketing continues to position SKIMS as a dominant force within the intimate apparel and activewear markets, leveraging Kardashian's personal brand alongside other influential figures to drive consumer engagement and commercial success.
