Top 2025 Fashion Buys: H&M, M&S & Adidas Picks from Shopping Experts
Shopping Team's Top 2025 Fashion Buys Revealed

As 2025 draws to a close, the fashion landscape is reflecting on a year defined by bold trends and timeless investments. From the resurgence of barrel-leg jeans and chocolate brown hues to the playful rise of cow print, it has been a vibrant 365 days for style.

The Shopping Team's Personal Wardrobe Heroes

Our fashion experts, who spend their days tracking the latest deals and trends, are not immune to a compelling purchase. They have shared their personal top buys of the year, from cosy knitwear to statement dresses and everyday trainers, offering a curated glimpse into the items that earned a permanent place in their wardrobes.

Eve's Standout Pieces: A Festive Jumper and The Wedding Dress

Shopping writer Eve Rowlands finally treated herself to the Oversized H&M Mohair Jumper in scarlet red for £64.99 (now £50) after November payday. She praises its luxurious, fluffy blend and versatile oversized fit, perfect for everything from woodland walks to pub dinners, though notes it can be slightly itchy on bare skin. The red is currently out of stock, but 14 other colours remain.

Her buy of the year, however, is the Nobody’s Child Felicity bandeau dress. After waiting for a restock, she snagged the brown and cream ruched dress for £99. Worn to three summer weddings, its flattering A-line skirt, supportive ruched bodice, and practical pockets made it a standout. Eve advises sizing down, as it comes up large. The brown version is sold out at Nobody’s Child but available at Next or ASOS, with alternative black, white, and floral designs on offer.

Lauren's Winter Staple: The Ultimate Cable-Knit

Senior Affiliates Writer Lauren Codling immediately added the M&S Cream Cable-Knit Roll Neck jumper to her basket. Originally £36, now £18, this wool-blend knit has become her cold-weather essential. She lauds its cosy softness and versatility, pairing it with jeans for casual days or pinstripe trousers for a polished look. Her only minor complaint is the cream shade's susceptibility to makeup stains, but its cost-per-wear value was realised within days.

Footwear Favourites: Adidas Takes the Lead

Writer Nisha Mal opted for the Adidas Samba OG trainers, currently on sale at Flannels for £80 (was £95). After seeing them worn in town, she was convinced and now wears them daily with jeans, trousers, and joggers. She notes they complement any denim wash and most wardrobe colours, offering a perfect casual look. A word of warning: avoid heavy rain, as they are not fully waterproof.

Fashion writer Jess Brunt chose the adidas Originals Handball Spezial trainers in brown and white for £90. Ideal for her neutral palette, she finds they perfectly balance wide-leg trousers. While not the most practical for wet winter weather, the darker colour hides marks well. Jess considers them a staple investment with an excellent cost-per-wear ratio.

Lucy's Cosy Essential: The Striped Staple

Lifestyle Writer Lucy Addicott was drawn to the M&S Alpaca Blend Striped Textured Relaxed Jumper for £55 as soon as the autumn collection landed. Super soft and cosy, it's a versatile piece for work or weekends, especially styled with blue jeans. She opted for a large for a slouchy fit and reports no bobbling or shrinking with careful washing. The original cream and khaki is out of stock, but new toffee and burgundy alternatives are now available.

These selections underscore a year where investment in versatile, high-quality staples reigned supreme, proving that the best fashion buys are those that deliver style, comfort, and endless wear.