A Scottish actor, novelist, and playwright has been revealed as the nation's most influential TikTok creator for 2025, describing the accolade as a "true honour" in his mission to share Scotland's stories with a global audience.
Storyteller Tops the Charts
Kenny Boyle, known on the platform as @kennyboyleofficial, has secured first place in the annual ranking compiled by leading Scottish PR agency Spey, part of the Muckle Media Group. The 41-year-old creator, with 137,500 followers, achieved a remarkable engagement rate of 24.77%, meaning his content is liked and shared more frequently than that of his fellow Scottish creators on the platform.
"I love Scotland, and I love sharing stories about Scotland’s culture, language, and incredibly rich and totally fascinating folklore and mythology," Boyle said. He added that it was an honour to ensure the nation's spoken word traditions thrive in the digital age, concluding with his signature phrase: "Follow me, I know the way."
The Top Scottish TikTok Creators of 2025
The full list showcases a diverse range of digital talent from across Scotland. In second place is lifestyle content creator Eddie Fade Walker (@eddiefadewalker), who commands an engagement rate of 19.47% among his 241,000 followers. Taking the third spot is fashion and lifestyle creator Zara McIntosh (@whatzaraloves6), with a 16.24% engagement rate across 130,500 followers.
The top five is rounded out by singer-songwriter Calum Bowie and cosplayer Millie Graham. Notably, last year's winner, author and tour guide Bryan Millar Walker, placed eighth in this year's ranking. The results were gathered by Spey in collaboration with the influencer marketing platform Modash.
Celebrating Scotland's Digital Ambassadors
Nathalie Agnew, Managing Director of the Muckle Media Group, praised the selection. "Rounding up the top Scots on TikTok has become an activity we look forward to every year at Spey," she stated. "How fitting that this year we crown a creator whose content is focused on showcasing the best of Scottish culture."
She highlighted that Boyle's work, from spotlighting folklore to traditions, celebrates everything that makes Scotland unique. Agnew also emphasised the commercial value of such authentic influence, noting that "authentic partnerships always deliver the strongest results" for brands looking to engage audiences directly.
Ryan Prior, Head of Marketing at Modash, commented on the mix of talent, saying: "It is great to see a mixture of new and returning names, with creators like Kenny massively growing in popularity, and familiar faces like Eddie and Millie staying consistent year on year." The announcement was made public on Monday 29 December 2025.
