Singer and TV personality Rita Ora made a glamorous appearance in New York City this week, preparing to co-host one of the world's most-watched New Year's Eve broadcasts. The 35-year-old star is set to join presenter Ryan Seacrest to helm the New York segment of Dick Clark's New Year's Rockin' Eve, the iconic annual celebration in Times Square.
Fashion-Forward Preparations in the Big Apple
Ahead of the live broadcast on Wednesday, Rita attended a press junket at the famous Times Square Ball on Tuesday. She turned heads in a striking ensemble built around a dramatic brown fur coat, which featured a distinctive plastic coating and was paired with a matching fur shawl tied elegantly around her neck. The look was completed with a brown turtleneck sweater, nude tights, stilettos, and a beehive-style updo for her blonde hair. Chunky gold hoop earrings and sunglasses added the final touches as she posed with her co-host, Ryan Seacrest.
The day prior, the star was spotted rehearsing on the streets of New York, wrapped up against the chill in a long brown fur coat layered over a comfortable brown co-ord set. She later changed into a crisp white co-ord, consisting of a structured wrap jacket and smart trousers, accessorised with black pointed heels, leather gloves, and sunglasses.
A Multi-Million Pound Business Empire
This high-profile hosting gig comes as the latest financial accounts for Rita's business ventures reveal a staggering increase in her earnings. Documents filed earlier this month show that her companies, Ora Live and Ora Multi Services, recorded profits of £4.8 million over the year to April.
This impressive figure equates to her earning a remarkable £13,000 every single day and represents more than double the £2.3 million profit made the previous year. The companies manage her music, tours, television work, and other commercial ventures, illustrating the significant growth of her brand.
This latest financial boost has contributed to an estimated net worth of £31 million for the songstress. Her diverse portfolio extends far beyond music, encompassing lucrative TV roles as a judge and coach on major shows like The Voice UK, The X Factor, and The Masked Singer in both the UK and US.
Beyond Music: Building a Brand
Rita Ora's commercial success is further bolstered by a wide array of endorsement deals and business interests. Her portfolio spans major brands in fashion, beauty, and beverages, including collaborations with Adidas, Primark, Escada, Rimmel London, Próspero Tequila, and Coca-Cola Zero Sugar.
In a recent interview at The Red Sea International Film Festival, Rita spoke about her drive to not be limited to one field. "They tend to limit themselves as just one category and you don't really need to do that," she explained, discussing female empowerment. "I see myself an amateur everyday as I'm constantly learning. You should never walk into the room thinking you don't have power as you do."
With her fashion-forward New Year's Eve appearance and a business empire generating millions, Rita Ora continues to solidify her status as a powerful force in both the entertainment and business worlds.
