A new NHS campaign aimed at tackling obesity has ignited a fierce debate, with critics accusing it of fat-shaming and promoting unrealistic body standards.
The initiative, which encourages individuals to shed excess weight, has drawn backlash from activists and health professionals who argue it stigmatises larger body types rather than focusing on holistic health.
Public Outcry Over 'Harmful' Messaging
Prominent voices, including journalist Brian Reade, have condemned the campaign, labelling it as counterproductive and damaging to mental health. Critics claim the approach risks alienating those struggling with weight issues rather than offering constructive support.
NHS Defends Strategy
In response, NHS officials have defended the campaign, stating it is based on scientific evidence linking obesity to severe health risks such as diabetes, heart disease, and cancer. They emphasise the importance of addressing the growing obesity crisis in the UK.
However, opponents argue that the messaging should prioritise body positivity and inclusive health strategies over weight-focused rhetoric.
