Cottage Cheese Craze: UK Sales Soar 42% as TikTok Revives Ancient Superfood
Cottage Cheese Sales Boom 42% in UK Health Surge

Once dismissed as a bland dieting relic, cottage cheese is enjoying a spectacular renaissance, fuelled by social media chefs and a national hunger for high-protein, affordable nutrition. UK sales skyrocketed by 41.9% in 2025, with Britons buying a staggering 25.6 million kilograms worth £102.2 million.

From Ancient Mesopotamia to Modern Fridges

This creamy, lumpy dairy product boasts surprisingly ancient origins, dating back to around 3000 BC in Mesopotamia, modern-day Iraq. The simple process involves adding an acid like lemon juice or vinegar to milk, causing it to separate into solid curds and liquid whey. These curds are washed, drained, and blended with cream and salt, creating its distinctive mild yet tangy flavour.

The name itself reflects its humble beginnings. It was first called 'cottage cheese' in America in 1831, denoting its production in farm cottages using leftover milk from butter-making. For generations, it has been prized as a nutritious staple, not least because a 100g serving contains just 103 calories.

The Nutritional Powerhouse Behind the Hype

Dietitians are championing its return. "Cottage cheese is a nutrient-dense food that provides high-quality protein, calcium for bone health, iodine for thyroid function, and B vitamins for energy," explains Nichola Ludlam-Raine, a Registered Dietitian. Its protein content is particularly impressive, with around 11-13g of protein per 100g, making a standard 200g tub comparable to many protein yoghurts.

Nutritionist Rob Hobson highlights the benefit of its casein protein: "It digests slowly, meaning it keeps you feeling full for longer. It makes a good snack with fruit or wholemeal crackers." This satiating quality makes it a valuable tool for weight management, helping to regulate appetite and preserve muscle mass during calorie reduction.

Its profile even caught royal attention. Before the 2011 wedding of Prince William and Kate Middleton, Carole Middleton famously followed the Dukan Diet, reportedly consuming meals of cottage cheese and prawns during its initial 'Attack' phase.

Cottage Cheese vs. Greek Yoghurt: The Dairy Showdown

How does this resurgent favourite stack up against the UK's fridge staple, Greek yoghurt? While both are excellent protein sources, cottage cheese typically has a slight edge per calorie and is lower in sugar, as more lactose is removed with the whey.

"Cottage cheese is more neutral in flavour, which suits savoury meals," says Hobson. "But Greek yoghurt has a creamier texture that people often prefer and contains beneficial bacteria for gut health." Nutritionist Hanieh Vidiar suggests incorporating both: "I wouldn't put Greek yoghurt on my morning sourdough, but I would cottage cheese, and then use Greek yoghurt for a lunch wrap dressing."

How to Harness the Cottage Cheese Revival

Forget just spooning it plain. The secret to its TikTok fame is versatility. Blending transforms its lumpy texture into a smooth, yoghurt-like consistency, unlocking countless recipes.

Popular savoury ideas include:

  • Spreading it on sourdough with roasted tomatoes.
  • Mixing it into scrambled eggs or omelettes.
  • Using it as a high-protein base for dips with herbs and garlic.
  • Stirring it through pasta sauces or dolloping onto baked potatoes.

For a sweet treat, try:

  • Blending with fruit and freezing for high-protein ice cream.
  • Topping with berries, nuts, and a drizzle of honey.
  • Adding it to smoothies for a creamy protein boost.

One viral recipe involves mixing 225g of blended cottage cheese with two eggs to create a simple, high-protein flatbread. With a tub costing as little as £1.50, it's an accessible way to upgrade your weekly shop. As the experts agree, while no single food is a miracle, cottage cheese's combination of protein, low cost, and culinary flexibility makes it a worthy addition to a balanced British diet.