Reality TV star and self-confessed surgery addict Katie Price has announced she is the latest celebrity to undergo a so-called 'designer vagina' procedure, highlighting a growing trend among famous faces to surgically and non-surgically alter their nether regions.
The Price of Perfection: Celebrities Driving the Trend
Katie Price, 47, told her Instagram followers this week she was getting a "new puff" and couldn't wait to make "my other lips more kissable." The former glamour model, who is rumoured to have split from boyfriend JJ Slater, winked at the camera in a video, captioning it "New little puff in the making."
This is not her first foray into such procedures; she initially vowed to get a designer vagina back in 2018 while dating Kris Boyson, despite her mother Amy's pleas to stop having surgery.
Price is far from alone. Former The Only Way Is Essex star Gemma Collins openly discussed her £2,000 designer vagina in 2024, proudly declaring she doesn't have a "camel toe." She revealed she had the non-surgical labia rejuvenation years earlier, with co-star Bobby Norris famously comparing the result to a "new penny."
Tanya Bardsley of The Real Housewives of Cheshire also underwent a non-surgical tightening procedure called FemiWand, excitedly announcing afterwards, "I've not got a baggy minky!"
Procedures, Costs, and Transatlantic Influence
The treatments fall into two main categories. Labiaplasty is a surgical procedure that removes excess tissue from the inner or outer labia, with costs in the UK ranging from £1,500 to £4,500.
Non-surgical vaginal rejuvenation uses laser, radiofrequency, or ultrasound technology to improve tightness, function, and appearance without invasive surgery. Prices start from around £125 per session.
The trend has significant celebrity endorsement from across the Atlantic. Kim Kardashian and her sisters have frequently promoted treatments like FemiLift, often discussed as part of 'Mummy Makeover' packages to address changes from childbirth or ageing. Khloe Kardashian once said vaginal lasering was a constant topic of conversation in their household.
In a more controversial move, Kourtney Kardashian launched vagina lollipops last year through her brand Lemme Purr, promising to support feminine wellness, though the product was met with backlash from some fans.
Medical Experts Urge Caution
While popularity grows, medical professionals stress these procedures are not without risk. An NHS doctor speaking to the Mirror outlined that labiaplasty carries short-term risks of pain, bleeding, and infection.
Longer-term, there is a risk of pain during intercourse and dissatisfaction with the cosmetic result, particularly if too much tissue is removed. The doctor emphasised the operation "should only be done by trained, competent surgeons in a surgical environment with proper prior consultation and follow-up."
Non-surgical treatments also carry potential side-effects, including discomfort and mild swelling. The rise in demand, fuelled by celebrity openness, continues to spark conversations about cosmetic surgery, body image, and the importance of thorough research before going under the knife or laser.
