Rapper Aitch has been inundated with affection from fans' mothers following his appearance on the 2025 series of I'm A Celebrity... Get Me Out Of Here. The Mancunian artist, aged 26, shared how the ITV show has transformed his audience, particularly expanding its age demographic.
Broadening Appeal Through Television
Aitch explained that while his fanbase was already diverse, his jungle stint has solidified his persona beyond just being a rapper loved by younger generations. He noted that people now approach him directly to express their admiration, rather than through their children.
"My fan base has always been pretty wide anyway, in terms of age range and types of people," Aitch said. "However, I think coming out of the jungle, in terms of my older fans, it's just solidified me as a person. I'm not just like the rapper who someone's son loves anymore."
From Music to Mainstream
He highlighted the difference between music fandom and television exposure, stating that while music tastes vary, a family show like I'm A Celebrity reaches a broader audience. This has made interactions on the street a fun guessing game for him.
"It's kind of a bit of a fun game now, when people come up to me in the street. I kind of guess whether they're going to say to me: 'I love your music,' or 'I loved you in the jungle,'" Aitch added.
Current Projects and Personal Insights
Aitch is currently collaborating with Batchelors to celebrate their first major brand relaunch in 130 years, which has influenced his home life with his sisters frequently cooking Super Noodles. He is also preparing for summer festival dates, describing the stage as his comfort zone.
"I feel that's my little comfortable spot, when I'm on the stage and I've got the mic - that's home. It’s back to the roots again," he remarked.
His rider plans vary based on mood, but he anticipates a summer filled with portable meals like Super Noodles during festivals.
Manchester in the Spotlight
Aitch humorously took credit for Manchester's recent prominence, with events like the Brit Awards and MOBOs hosted in the city. He expressed pride in promoting Manchester over the years and enjoyed the convenience of being close to home after performances.
"I'm loving it right now," Aitch said. "Obviously, I've been screaming 'Manchester' for ten years now, going down South and trying to convince everyone to come up here. I think it's finally started working, so it's a good sign."
After performing at the MOBOs in Manchester's Co-op Live Arena, he was home within minutes, showcasing his preference for a low-key lifestyle.
Brand Collaboration and Future Plans
As part of Batchelors' relaunch, Aitch participated in sampling events with Big Zuu, describing it as a wholesome experience. He remains focused on his music career and connecting with his expanded fanbase through upcoming tours and public appearances.
