Kim Kardashian showcased a striking 90s-inspired appearance during her public debut with new love interest Lewis Hamilton at Super Bowl LX, held at Levi's Stadium on Sunday. The 45-year-old mother-of-four sported clip-in bangs, oversized sunglasses, and a choker, a look her hairstylist Chris Appleton revealed was inspired by 90s icon Pamela Anderson, now 58. Appleton shared on social media, describing it as "Super Bowl bangs" and noting the style's "lived-in finish" achieved through careful placement along her cheekbones.
Lewis Hamilton's 90s Passion
F1 champion Lewis Hamilton, 41, demonstrated his own affinity for 90s culture at the event, embracing double denim attire reminiscent of the era. His appreciation extends beyond fashion to include driving iconic 90s machinery, such as Ayrton Senna’s 1990 McLaren, and wearing nostalgic national team tracksuits. Hamilton also enjoys 90s cinema, with his favourite film being the 1993 release Cool Runnings.
Secret Romance Unveiled
The Super Bowl outing marked the first public appearance for Kardashian and Hamilton after weeks of a secret romance conducted behind closed doors. The pair were spotted enjoying the showdown between the Seattle Seahawks and New England Patriots, following a romantic weekend getaway at the upmarket Estelle Manor hotel in the English Cotswolds. During their stay, they enjoyed an intimate dinner and a couple's massage, with Kardashian arriving via her $125 million private jet accompanied by three bodyguards.
Super Bowl History and Interactions
While this was Kardashian's first Super Bowl date since 2010, when she attended with then-boyfriend Reggie Bush, the event provided a platform for intimate moments between her and Hamilton. A lip reader interpreted a viral clip from the broadcast, suggesting Hamilton promised Kardashian she would meet his mother, to which she reportedly responded with a simple "okay" while appearing uncomfortable. Body language expert Judi James analysed their interaction, noting Kardashian used a "hot and cool" flirting technique that captivated Hamilton, with gestures like leaning back to observe him and touching her hair.
Iconic Super Bowl Halftime Moments
The Super Bowl halftime show has a history of memorable and controversial performances. In 2004, Justin Timberlake's "wardrobe malfunction" with Janet Jackson led to over half a million complaints and industry backlash. Kendrick Lamar's 2025 performance included subtle digs at rival Drake, while Rihanna's 2023 appearance revealed her second pregnancy. Other notable moments include Katy Perry's "Left Shark" dancer in 2015, Eminem taking a knee in 2022, and Michael Jackson's silent stand in 1993. Prince's 2007 performance of Purple Rain in the rain, M.I.A.'s obscene gesture in 2012, and 50 Cent's upside-down entrance in 2022 also left lasting impressions on audiences.
Kardashian and Hamilton's relationship, built on a shared fondness for 90s aesthetics, continues to captivate public attention as they navigate their romance in the spotlight.
