North West Inks Recording Contract with Gamma Entertainment
North West, the 12-year-old daughter of reality star Kim Kardashian and rapper Kanye West, has officially signed a deal with Gamma, an independent entertainment company. This agreement marks the young talent's most significant step into the music industry to date, with sources confirming she has already started recording sessions under the new partnership.
Gamma's Star-Studded Roster and Family Connections
Gamma, led by former Apple executive Larry Jackson, has rapidly assembled an impressive client list since its launch in 2023. The company works with high-profile artists including Mariah Carey, Usher, Sexyy Red, and Snoop Dogg. Notably, Gamma has also partnered with North's father, Kanye West, for the release of his upcoming album Bully, strengthening the family's ties to the label.
North West's Growing Musical Output
North's musical activities have been increasing in recent months. Her latest track, Piercing on My Hand, was released in early February and is reportedly distributed through Gamma. The song features production from her father, Kanye West, and Will Frenchman. She debuted it live in Mexico City earlier this year during one of Ye's concerts, performing to a crowd of nearly 40,000 people. During that set, she also revisited the song Only One and several tracks from the ¥$ project.
North has already achieved chart exposure, appearing on Kanye West and Ty Dolla $ign's track Talking/Once Again, which reached Number 30 on the Billboard Hot 100. She later featured on FKA Twigs' song Childlike Things, delivering verses in both English and Japanese, showcasing her linguistic versatility.
Educational Background and Business Expansion
North is currently homeschooled, with both parents believing this arrangement is the right fit for her educational needs. Meanwhile, Kim Kardashian is reportedly assisting her daughter in preparing for a broader business rollout. According to reports, Kim has filed multiple trademark applications for NOR11, covering clothing, accessories, jewelry, and bags. These filings were submitted through KimYe's Kid Inc., with Kim listed as an officer. North has already been spotted wearing hats branded with the NOR11 logo, hinting at future merchandise lines.
Family Dynamics and Creative Influence
North is the eldest of Kim and Ye's four children, which include Saint, Chicago, and Psalm. While Kanye West's direct involvement in her business plans has not been officially confirmed, his influence is clearly shaping her early creative path. The signing with Gamma represents a pivotal moment in North's burgeoning career, blending family connections with independent industry backing.
