Stacey Solomon's Lucrative Side Hustle: Amazon Affiliate Links
With a reported net worth of £10 million, television presenter Stacey Solomon might appear financially secure. However, the 36-year-old star has been quietly supplementing her substantial fortune through a method that may surprise even her most dedicated followers: posting Amazon affiliate links across her social media platforms.
The Affiliate Programme Explained
Like numerous influencers, Stacey has embraced Amazon's Affiliate programme, a system that allows participants to earn commission by sharing links to products from the retail giant. This arrangement means she receives a percentage of every sale made when customers purchase items through her shared links.
The products she promotes range from affordable clothing items, such as comfortable co-ords, to home accessories and, more profitably, expensive electronics. This revelation comes amid reports of tension in her marriage to Joe Swash, who has reportedly pursued his own "desperate" money-making ventures.
Commission Breakdown and Earnings Potential
Amazon Affiliates can be particularly rewarding for celebrities with large followings. Clothing items, including a pair of leggings Stacey described as "the best ever," offer a substantial 6% commission. Luxury beauty products and watches provide similar rates, while electronics yield 2.5% and lower-priced beauty and luggage items offer 4%.
Although these percentages might seem modest, Stacey's immense Instagram following of 6.5 million fans transforms them into significant earning potential. If enough of her followers make purchases through her links, the commissions could accumulate into considerable sums.
Recent Product Promotions
In just the past week, Stacey has endorsed various products, including a £39.99 luxury boucle ottoman and a cosy fleece co-ord priced at £17.95 for both pieces. She also enthusiastically recommended "buttery soft" leggings costing £14.24 and a £22 cardigan she claimed to own in "every colour"—so popular that it quickly sold out.
On the higher end, she has previously promoted a photo printer with a £129.99 price tag and a £75 spray mop. More recently, she shared a "super soft" £34.99 bean bag cover and £23 spiral hangers, with furniture items typically offering 5% commission.
Defending Her Approach
Stacey has addressed criticism from trolls who find her affiliate links "annoying," insisting she earns very little from them. In a recent video, she questioned whether sharing affiliate links differs significantly from traditional brand advertisements, noting she would earn more from actual ad campaigns.
"I would earn more if I did an ad with the actual brand than an affiliate link," she explained. "So it helps me, I do earn a very small commission on it, nothing like what you'd get for an ad campaign." She added that she would stop using affiliate links if they genuinely offended people.
Broader Financial Context
This affiliate activity occurs alongside other business developments. Stacey recently parted ways with her management company YMU, which previously represented many ITV favourites. Her firm, Keymap Entertainment Ltd, is now valued at £10.1 million for 2025, up from £7.4 million the previous year, with £7.5 million in investments and £1.6 million in cash.
Stacey rose to fame on The X Factor in 2009 and has since become a television regular, appearing on Loose Women and showcasing her personality on Instagram. She and husband Joe Swash, a former EastEnders star, purchased their £1.2 million Essex home, Pickle Cottage, which she frequently renovates and features on social media.
Expanding Business Ventures
Her DIY expertise has led to television shows like Crafty Christmas, Sort Your Life Out, and Renovation Rescue. More recently, Stacey, Joe, and their five children have starred in their own BBC reality series. She is also launching a cosmetics range called Belle & Rose, named after her daughters, and previously introduced a homeware line in Asda.
Despite her wealth, Stacey emphasises that her children will need to work and achieve financial independence. "We don't have some sort of inherited wealth that we can pass down for generations," she stated. "I was excited to earn my own money and be financially independent. I want my children to be excited for that too."
This perspective may be influenced by Joe's past financial difficulties, including two bankruptcies in 2009 and 2013 over unpaid tax bills. Sources indicate Stacey manages their finances carefully, ensuring equal contributions despite earning significantly more.
