Vicky Pattison's £1 Million Earnings Revealed as She Enjoys Best Year Yet
Reality television icon Vicky Pattison has experienced her most financially successful period to date, with earnings surpassing £1 million in the year 2025. The Geordie Shore star, who rose to fame after winning I'm A Celebrity in 2015, has seen her media company, Vicky Pattison Co, achieve seven-figure assets for the first time since its establishment in 2014.
Financial Milestones and Tax Contributions
Freshly filed paperwork indicates that Pattison's company held funds totalling £1,174,700, marking a significant milestone in her career. During the twelve months leading up to 31 March 2025, she paid £245,592 in tax, representing the largest tax bill the company has ever incurred. This substantial payment underscores her increased income and financial growth over the past year.
Diverse Business Ventures and Entrepreneurial Success
Since her jungle victory, Pattison has diversified her portfolio with a wide array of ventures that have contributed to her wealth. Her Mini V nutrition range generated an impressive £1 million in turnover during its inaugural year of trading. Additionally, she has launched several other successful enterprises, including:
- A fitness on demand subscription service
- The VIP hair extension range
- Multiple clothing collections
- Her Spirit jewellery line in collaboration with Chain and Able
She also capitalised on the fitness DVD market, further bolstering her earnings. In the literary world, Pattison has authored a bestselling autobiography, Nothing But The Truth, as well as hit novels such as All That Glitters and A Christmas Kiss.
Media Appearances and Social Media Influence
Pattison has reinvented herself in recent years, securing roles as a panellist on the talk show Loose Women and participating in hard-hitting Channel 4 documentaries. Her social media presence has also become a lucrative source of income, with reports suggesting she charges up to £10,000 per Instagram post. This platform allows her to engage with a vast audience while generating substantial revenue.
Podcasting and Television Cameos
Further expanding her media footprint, Pattison hosts her own podcast, Vicky Pattison: The Secret To, which boasts over 420 episodes. She has made cameo appearances on prime-time ITV programmes like Ant & Dec's Saturday Night Takeaway and Comedy Central's Drunk History series, enhancing her visibility and appeal.
Sponsorship Deals and Property Investments
Pattison has secured sponsorship agreements with prominent brands, including jewellery companies Abbott Lyon and Leonné Jewellery, as well as underwear brand Pour Moi. She has wisely invested her earnings into property, purchasing a £1.5 million dream home with her boyfriend, former TOWIE star Ercan Ramadan. This property features five bedrooms, three bathrooms, three large reception rooms, and a stylish kitchen.
In a previous interview, Pattison emphasised her prudent financial management, stating, "I'm being wise with my money. I've been very well advised and I'm turning myself into a bit of a property tycoon. I bought a house in Newcastle and I've just had an offer accepted on a property in Essex, so I'm very happy. But I'm also being careful. Some people fritter their money away but I'm not like that. I'm being responsible. No flash cars and designer handbags for me. I'd rather have a gin and tonic and a Domino's pizza."
Overall, Vicky Pattison's strategic diversification across media, business, and investments has culminated in her best-paid year yet, solidifying her status as a successful entrepreneur and media personality.
