Sunday night's Super Bowl, featuring Seattle's decisive 29-13 victory over New England, did not achieve record-breaking viewership numbers in the United States. According to Nielsen's Big Data + Panel rating system, the game averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This figure fell short of the previous record set last year, when Philadelphia's 40-22 win over Kansas City on Fox attracted 127.7 million U.S. viewers.
Halftime Show Performance
Bad Bunny's halftime performance, which aired from 8:15 to 8:30 p.m. Eastern time, averaged 128.2 million viewers. While this is a substantial audience, it ranks as the fourth-most watched halftime show in history. The top spots are held by Kendrick Lamar with 133.5 million viewers in 2025, Michael Jackson with 133.4 million in 1993, and Usher with 129.3 million in 2024.
Global Viewership and Future Data
Full global viewership statistics for the halftime show are anticipated to be released early next week, providing a more comprehensive picture of its international reach. Despite the strong domestic numbers, both the game and the halftime show failed to surpass the historic highs set by their predecessors, highlighting the competitive nature of broadcast ratings in major sporting events.
