The Astronomical Price Tag of Super Bowl Luxury Suites
Super Bowl LX, set to be held at Levi's Stadium in Santa Clara, California, on February 8, 2026, will see the New England Patriots clash with the Seattle Seahawks in a highly anticipated rematch of their 2015 championship game. While the event is a pinnacle of American sports, attending it comes with a premium cost that can reach eye-watering heights, particularly for those seeking the ultimate VIP experience.
From Stands to Suites: A Financial Chasm
The cheapest tickets for the game are currently listed on resale websites for approximately $5,000, a sum that pales in comparison to the prices commanded by luxury suites. At Levi's Stadium, which last hosted the Super Bowl in 2016, packages for private boxes range from $600,000 to an astounding $1.5 million. This represents a significant increase from a decade prior, when some passes were sold for around $1,800, highlighting the escalating demand and enhanced stadium amenities.
The venue boasts 174 luxury suites, categorised into four distinct types: the Tower Suite, the Lounge Suite, the Lounge Double Suite, and the Owners Club Suite. Each suite offers VIP club access, premium parking passes, and expedited entry, but they vary in capacity and inclusions.
- Tower and Lounge Suites: Include 16 tickets each.
- Lounge Double Suite: Comes with 32 tickets.
- Owners Club Suite: Provides 20 tickets.
While the Tower, Lounge, and Lounge Double Suites offer in-suite catering options, the Owners Club Suite features all-inclusive food and beverages, adding to its exclusivity.
Even NFL Families Feel the Pinch
The exorbitant costs have been noted by NFL players and their families, who often find themselves priced out of suite access. Ahead of the 2024 Super Bowl at Allegiant Stadium, Donna Kelce, mother of Kansas City Chiefs star Travis Kelce, remarked, "You can understand that the boxes in Vegas are multimillion-dollar, so I have a feeling I'm not in a box. I have a feeling I am in the stands. As far as I know, I'm in the stands with everybody else because it is a pricey Super Bowl."
Similarly, Lisa McCaffrey, mother of San Francisco 49ers running back Christian McCaffrey, shared on the Your Mom podcast in 2024 that her family "looked into a suite" but could not afford it, stating, "Not even Christian, moneybags over there. Nor moneybags Olivia," referring to her son's wife, Olivia Culpo. "So we are not in a suite. I'll tell you that right now."
These anecdotes underscore that even those closely connected to the sport are not immune to the financial barriers of luxury viewing, emphasising the elite nature of Super Bowl suite access.
