With an estimated 65 million Spanish speakers, the United States now boasts a larger Hispanophone population than Spain itself, according to a 2025 report from the Instituto Cervantes. This linguistic reality has become a flashpoint in recent cultural debates, particularly following Bad Bunny's Super Bowl halftime show, which ignited fierce backlash from conservative figures.
Megyn Kelly's Fiery Critique
In a heated interview with Piers Morgan, political commentator Megyn Kelly unleashed a torrent of criticism against Bad Bunny's performance, which was conducted entirely in Spanish. Kelly argued that the show represented a "middle finger to the rest of America" and insisted that primetime entertainment should feature English-speaking performers. She further claimed that embracing multilingualism could lead to cultural erosion, drawing parallels to her perception of Britain's cultural changes.
Broader Conservative Backlash
Kelly was not alone in her condemnation. The Federalist described the halftime show as "a humiliation," linking it to the Great Replacement Theory, while Donald Trump labeled it a "slap in the face" to the country. Other conservative voices, including Laura Loomer and Will Chamberlain, echoed sentiments that the performance was politically motivated and undermined American values.
Vitriol Signaling in Maga Politics
This reaction exemplifies what some analysts term "vitriol signaling"—a tactic where the Maga-right, despite holding significant political power, portrays itself as an aggrieved group. This narrative of persecution was on full display at the "All-American Halftime Show" organized by Turning Point USA, which featured country music acts as a tribute to the late Charlie Kirk, celebrated as a martyr for the conservative cause.
Contrasting Performances
In stark contrast to the conservative alternative, Bad Bunny's official halftime show was characterized by joy and inclusivity. His performance emphasized themes of love and unity, concluding with a banner reading "The only thing more powerful than hate is love" and a football inscribed with "Together, we are America." Bad Bunny himself noted that appreciation for his art transcends language, urging audiences to "learn to dance" from the heart.
Cultural Incommensurability
The divergent reactions underscore a profound cultural divide in the United States. While some view multilingualism and diversity as strengths, others perceive them as threats to a monolithic American identity. This tension highlights the challenges of fostering national unity in an increasingly pluralistic society, where two contrasting visions of America remain seemingly irreconcilable.
