Prime Minister Sir Keir Starmer has used his first Christmas message from 10 Downing Street to call on the British public to reach out to one another, while openly acknowledging the continuing hardship many face due to the cost of living.
A Personal Appeal from Downing Street
In a heartfelt broadcast recorded at Number 10, the Prime Minister blended a national address with a deeply personal reflection. He spoke candidly about grief and loss, directly referencing the death of his own brother, Nick, last Boxing Day. Sir Keir emphasised that during a season traditionally focused on love and abundance, feelings of loss or financial strain can become particularly sharp and isolating.
The Prime Minister stated that simply connecting with friends, relatives, and neighbours could make a "huge difference" to those having a difficult time. He framed this act of community spirit as the true embodiment of Christmas, urging people to look out for those who might be struggling in silence.
Addressing the Nation's Pressing Concerns
Alongside his call for communal support, Sir Keir did not shy away from the economic realities confronting the country. He explicitly recognised that many across Britain are "still struggling with the cost of living," a crisis that has dominated the national conversation for several years.
In a clear pledge to voters, the Prime Minister affirmed that tackling this ongoing issue remains his government's absolute "priority." This direct acknowledgment served to balance the message of festive hope with a sober recognition of the persistent challenges in household budgets.
The Core of the Message: Community and Action
The overarching theme of the address was one of collective responsibility and kindness. By sharing his own experience of personal loss, Sir Keir aimed to foster a sense of shared understanding and empathy across the nation.
The message outlined two key strands:
- A personal call to action: Encouraging individuals to make the effort to connect with others.
- A governmental commitment: Reiterating the state's role in addressing the systemic cost of living pressures.
This dual approach sought to bridge the gap between community spirit and public policy, suggesting that both are essential during the festive period and beyond. The broadcast, delivered on Wednesday 24 December 2025, stands as Sir Keir Starmer's inaugural Christmas message as Prime Minister, setting a tone of empathy combined with a firm focus on economic security.
