Pop-Tarts Bowl Trophy Malfunction: Coaches' Toaster Fails at Press Event
Pop-Tarts Bowl trophy toaster fails during press conference

A quirky and beloved college football bowl game in the United States has hit a snag, not on the field, but with its one-of-a-kind interactive trophy. The much-anticipated Pop-Tarts Bowl, known for its eccentric theming, suffered an amusing technical malfunction during a pre-game press conference when the centrepiece trophy—a functional giant football-shaped toaster—refused to cooperate.

The Toaster Trophy That Wouldn't Toast

The incident unfolded in Orlando, where the Pop-Tarts Bowl has captured the imagination of fans since the breakfast pastry brand assumed sponsorship in 2023. A key part of the event's charm is its mascot and the teams' embrace of the theme, but the trophy itself is a major draw: a large, working toaster.

During a media event, BYU head coach Kalani Sitake and Georgia Tech head coach Brent Key attempted to demonstrate the appliance. After placing the requisite pastries inside, they tried to press down the lever to activate it. However, the mechanism repeatedly failed, with the lever popping back up and refusing to stay down.

The situation escalated when a staff member stepped in to assist, only to snap the lever clean off the appliance, which was displayed on a plinth bearing a GE Appliances logo and the slogan 'Official Toaster of the Pop-Tarts Bowl'. In a moment of quick wit, Coach Key turned to the assembled press corps and declared, 'Alright let's take a picture', eliciting laughter from the room.

Reassurance and Anticipation for Game Day

The viral moment, captured on social media, prompted swift reassurance from the bowl game's official account. They posted on X (formerly Twitter) to clarify the issue, stating: 'Could you believe we just didn’t turn it on properly?! Can confirm it is now ready for game day!'

All eyes now turn to the gridiron, where fans will hope for smoother operations. No. 12 ranked BYU, with an 11-2 record, will face No. 22 Georgia Tech, standing at 9-3, on Saturday at 3:30pm. The Yellow Jackets are pursuing their first 10-win season since 2014, while the Cougars aim for their first 12-win campaign since 2001.

A Beloved Bowl's Unique Appeal

The Pop-Tarts Bowl has rapidly become a favourite among college football enthusiasts, celebrated for its:

  • Whacky, food-based theming.
  • Branded, fuzzy mascot.
  • Innovative and interactive trophy concept.

This light-hearted malfunction, far from dampening spirits, has only added to the event's colourful folklore, highlighting the unpredictable fun that defines this particular postseason contest. The focus now shifts to Saturday, where both teams will be keen to ensure their performance is more reliable than the trophy's initial outing.