Child protection specialists have raised urgent concerns about a worrying new social media phenomenon dubbed the 'Labubu' trend, which is rapidly gaining traction among young children.
What is the Labubu trend?
The trend involves children mimicking disturbing behaviour seen in viral videos featuring the cartoon character Labubu, a grotesque figurine from the popular Blind Box toy series. Experts report seeing children as young as five replicating the character's unsettling facial expressions and movements.
Why are experts concerned?
Psychologists warn that exposure to such content could have serious developmental consequences. Dr. Emily Thornton, child behavioural specialist, explains: "We're seeing increased anxiety, sleep disturbances and even self-harm ideation in children who've engaged with this content."
How is it spreading?
The trend appears to be proliferating through:
- Short-form video platforms like TikTok
- YouTube 'unboxing' videos
- Peer sharing in school environments
Many parents remain unaware of the phenomenon until they notice behavioural changes in their children.
What can parents do?
Experts recommend:
- Monitoring children's online activity more closely
- Having open conversations about online content
- Using parental controls on devices
- Reporting concerning content to platforms
Schools across the UK are beginning to send warnings to parents about this disturbing trend.
