The Future of Freeview: A Clash of Visions on Internet TV Transition
A heated debate has erupted over proposals to switch off digital terrestrial television, with experts warning that equating broadband availability with consumer behaviour is a critical mistake. The discussion centres on whether Freeview should be preserved into the 2040s or replaced by internet-delivered TV, raising concerns about equity, cost, and accessibility for millions of households.
Stakeholders Weigh In on Freeview's Fate
Jonathan Thompson, CEO of Everyone TV, argues that extending Freeview serves infrastructure companies like Arqiva more than viewers. He advocates for an online TV future, stating it offers superior features like voice control, though he acknowledges broadband access must be improved. "TV delivered online is not the same as Freeview – it is better," he asserts, predicting broadband coverage will surpass Freeview by 2032.
In contrast, Helen Milner of Good Things Foundation sees the transition as an opportunity to close the digital divide, with proper planning. She cites research showing older viewers embrace internet TV features, but notes over 1 million households cannot afford broadband. "Let's plan strategically to give everyone the opportunity to benefit from a modern, digitally included society," she urges.
Consumer Behaviour and Equity at the Forefront
Mathew Horsman, former managing director of Mediatique, cautions against a premature switch-off, projecting over 5 million households will still rely on Freeview in 2034. He highlights that Freeview users tend to be older and poorer, raising fairness issues. "The mistake made by some analysts is to equate technical availability of a broadband service capable of delivering TV with actual consumer behaviours and preferences," he explains.
Horsman also disputes comparisons to the analogue-to-digital switchover, noting internet TV requires ongoing broadband payments, unlike free Freeview. He questions the rush, advocating for a later transition to minimise disbenefits and ensure affordability.
Broader Implications for Digital Inclusion
The debate extends beyond TV, touching on wider digital exclusion. Research indicates 31% of adults avoid online health services, and a third struggle with government digital platforms. Proponents of internet TV argue a planned switchover by 2034 could drive broader societal benefits, but stress government leadership and community support are essential.
Ultimately, the consensus is that no one should be left behind, with calls for a fact-based policy debate free from vested interests. As the UK contemplates a fully inclusive digital society, the timing and funding of this transition remain pivotal questions.
