Cadbury has sparked frustration among shoppers by quietly reducing the size of its popular Mini Eggs bags, a classic Easter treat, while keeping the price largely unchanged.
The Shrinking Chocolate Bag
Disgruntled consumers have noticed that new bags of Cadbury Mini Eggs now weigh 74 grams, a reduction from the 80-gram bags available earlier in 2025. Despite this decrease in product size, the retail price has held firm at around £2 in many major supermarkets.
This practice is widely known as shrinkflation, where manufacturers downsize a product but maintain its price point, effectively increasing the cost per gram for the customer. Prices can vary by retailer, with the chocolates listed at £2.36 on Cadbury's own site, £2 at Morrisons, and £1.74 at Asda.
Consumer Backlash and Company Justification
The move has led to a wave of complaints on social media, with one shopper exclaiming on X, formerly Twitter: "@CadburyUK are taking the mick now!!! Was 80g last year!!!"
Mondelez International, the parent company of Cadbury, defended the decision in a statement to The Sun newspaper. A spokesperson cited significantly higher input costs across the supply chain as the primary reason.
"As a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously," the spokesperson said.
They added that other expenses like energy and transport remain high, making products "much more expensive to make." The company stated it had absorbed costs where possible but faced "considerable challenges," leading to the "slight" reduction in bag weight to "keep them competitive" without compromising on taste or quality.
Part of a Wider Trend
This is not an isolated incident in the confectionery aisle. The news follows a similar reduction for another British festive favourite this Christmas, when the size of Quality Street tubs was cut from 600g to 550g.
Food policy expert and content creator Gavin Wren highlighted this trend, noting that two decades ago, in 2005, a Quality Street tin weighed a substantial 1.5 kilograms. He questioned how far such reductions would go, remarking, "Now I know we are supposed to be eating less high-sugar food, but it's Christmas. And really, how far is this going to go?"
A Nestlé spokesperson responded by saying their annual range decisions on size and price are based on manufacturing costs, ingredient prices, and consumer preferences, with final prices set by retailers.
The Mirror has contacted Mondelez for further comment on the Mini Eggs change.
