As the January chill continues to parch complexions across the UK, Rihanna's acclaimed beauty brand, Fenty Skin, has launched a potential saviour for dry winter skin. The new Dew N Plump Hydrating Slushie Overnight Face Mask has arrived on the shelves of high-street pharmacy giant Boots, offering a significant saving for British beauty enthusiasts.
A Hydrating Powerhouse for Parched Skin
Priced at £26 at Boots, the mask is notably £4 cheaper than its listed price on the official Fenty Beauty website. The core promise of the product is intense, long-lasting hydration. Fenty Skin claims the formula can lock in moisture for up to 72 hours while working to improve the skin's natural moisture barrier. It is also designed to instantly hydrate and enhance skin elasticity.
The efficacy is attributed to a blend of potent ingredients. A standout is the proprietary 'SuperQuench Juice Complex', a custom mix of cherry, melon, and starfruit juices. This is combined with heavyweight hydrators like polyglutamic acid and hyaluronic acid. The formula is further bolstered by panthenol to lock in moisture and niacinamide (Vitamin B3) to brighten the skin's appearance and even out tone. Fenty promises 30% smoother skin in just one week of use.
Novelty and Experience in a Jar
Beyond the ingredients, Fenty has focused on the sensory experience. The mask features encapsulated bursting oil bubbles that provide a unique texture during application, adding a novel touch to the skincare routine. The brand describes the end result as "radiant, glowy" skin and assures users that the non-comedogenic formula won't clog pores or cause breakouts.
Rihanna herself has endorsed the product, explaining its personal utility. "Some nights my skin just feels thirsty and that’s exactly why we made this mask," she said. "It’s like giving your skin a big drink, full of hydration that cocoons your face and stays with you. I use this to prep my skin before a night of glam."
Early Reviews: Glowing Feedback and Some Caveats
Initial customer reviews on the Fenty website are overwhelmingly positive. One shopper called it an "amazing face mask" with a pleasant scent and cool bursting bubbles, while another described it as feeling like "a tall glass of water for my skin," leaving it looking "juicy, rested, and softly glowing."
However, feedback on Sephora's website presents a more mixed picture. One user with dry skin found the mask "surprisingly mediocre," noting that the leave-on formula left a sticky residue they disliked and felt it was "a bit too heavy." This highlights that, as with any skincare product, its performance can be subjective and skin-type dependent.
The launch places Fenty Skin in direct competition with other popular hydrating masks on the UK market, such as Sand & Sky's Tasmanian Spring Water mask and the viral K-beauty Biodance Collagen-Real Deep Masks. With its celebrity founder, compelling claims of 72-hour hydration, and accessible Boots presence, the Dew N Plump mask is poised to be a key player in the winter skincare routines of many Brits seeking a radiant, dewy complexion.
