Aldi's Moser Roth Millionaire Overload Egg Crowned Best Easter Egg for 2026
The finest Easter egg available in shops this year has been officially crowned by culinary specialists, with Aldi's Moser Roth Millionaire Overload Egg claiming the prestigious title. With Easter rapidly drawing near, chocolate enthusiasts will be eager to discover which delectable treat has secured this top accolade, surpassing offerings from premium retailers like Marks & Spencer and Waitrose.
How the Assessment Was Conducted
To run their awards, Good Food invited nine supermarkets to submit their finest Easter products spanning thirteen distinct categories. Every item was sampled blind, with all packaging and branding stripped away to guarantee absolute fairness and impartiality. Panellists provided detailed feedback and ratings out of ten for each entry via anonymous digital forms, with the entire rigorous procedure supervised by an independent moderator to ensure integrity.
According to expert panellists from the Good Food Easter Taste Awards, this specific milk chocolate offering emerged victorious following a comprehensive blind tasting session featuring over one hundred chocolate products. The highest-scoring egg wowed judges with its exceptional taste, perfect consistency, and undeniable seasonal charm, setting it apart from the competition.
What Claimed the Top Spot?
Aldi's Moser Roth Millionaire Overload Egg, retailing at £8.49, has triumphed decisively in the milk chocolate egg category. The culinary specialists noted enthusiastically: "This drama-filled half-egg is a super-indulgent Easter treat. There's a lot going on inside to channel the flavours of millionaire's shortbread: a generous layer of sweet caramel and plenty of crunchy, buttery shortbread pieces inside a super-thick milk chocolate shell – which is sprayed gold for a little extra Easter glitz."
The cost might leave many consumers reeling, given Aldi's well-established reputation for wallet-friendly pricing and value-oriented offerings. Nevertheless, numerous Easter eggs appearing on supermarket shelves this year are becoming significantly more expensive, according to recent reports from The Guardian.
Rising Prices and Shrinkflation Concerns
Assistant editor Samantha Bartlett from The Mirror recently visited a supermarket and was left utterly stunned by the escalating Easter egg pricing. She noted emphatically: "I had to do a double-take when I saw that the supermarket wanted an eye-watering £16 for its Maltesers Crunchy Milk Chocolate Easter Egg. Yes, you read that correctly."
Samantha added further insight: "I understand that different Easter eggs have a higher or lower price point, but I've never considered Maltesers and Mars (the company who make them) to be a luxury brand, so I was stunned to see it was so expensive." It wasn't just the Maltesers Easter egg that proved costly; the Toblerone 'Egdy Egg' is also a whopping £15.50, as is the Cadbury Dairy Milk Chunky Ultimate Egg and the Cadbury Dairy Milk Biscoff Egg.
Easter eggs are also experiencing a noticeable reduction in size owing to soaring cocoa prices, which are driving a fresh wave of shrinkflation across the confectionery industry. This occurs when products become smaller while maintaining or increasing their price points. Toothpaste, coffee, and even indigestion remedies are amongst the latest everyday items to be similarly affected by this economic trend.
Winners in the Other Categories
- Top dark chocolate egg: Tesco Finest Free From Seville Orange & Dark Chocolate Egg (£8.50)
- Best unique flavour egg: Waitrose No. 1 The Chocolate Almond Croissant (£15)
- Best novelty shape egg: Waitrose Lulu Guinness Milk Chocolate Lips (£15)
- Best chocolate bunny: Aldi Specially Selected Milk Chocolate Baby Bunny (99p)
