As the new year approaches, many Britons are reviewing their finances and considering upgrades, with mobile phones often high on the list. In a standout offer for 2026, network provider EE is rolling out a generous cashback promotion rarely seen, putting £180 back into the pockets of customers who purchase the latest Samsung Galaxy S25.
The Details of EE's Cashback Promotion
This compelling deal requires shoppers to buy a Samsung Galaxy S25 directly from EE before 29 January 2026. To secure the £180 reward, customers must then claim the cashback online within 30 days of their purchase. The incentive is delivered as a virtual prepaid Mastercard, which can conveniently be added to the Samsung Wallet app for everyday use.
EE has also reduced prices on several of its airtime plans to complement the device offer. For the Galaxy S25 itself, with a minimum upfront payment of £30, the monthly device cost is £23.80 over 36 months, or £35.70 over a 24-month term. The phone is available in four colour options: icy blue, mint, navy, and silver shadow, all with 128GB of storage.
Specifications and Combined Package Savings
The Samsung Galaxy S25 boasts significant upgrades, featuring a Snapdragon Elite 8 processor for enhanced performance and Galaxy AI capabilities like live translation. It is slimmer and lighter than its predecessor, the S24, and houses a 4,000mAh battery capable of up to 29 hours of video playback.
For a complete package, one of EE's most popular plans, the 125GB Essentials package with unlimited calls and texts, has been slashed from £37 to £19 per month on a 24-month contract. This represents a total saving of £432 on airtime alone. When combined with the device payment, the total monthly cost for both phone and plan starts from approximately £42.80.
Market Context and Customer Feedback
This EE promotion arrives amidst competitive New Year sales from other providers. For instance, O2 is offering a Google Pixel Watch 3 worth £399 with the purchase of a Pixel 10 Pro before 7 January 2026. Meanwhile, Argos is selling the 256GB iPhone 17 outright for £799.
Early reviews for the Galaxy S25 on Samsung's website have been largely positive. One customer praised the AI features, stating it was "amazing" and "very convenient," while another highlighted the "fantastic" photo quality. Some feedback noted minor drawbacks, such as the placement of the fingerprint sensor and the absence of a memory card slot, but overall sentiment remains strong.
This EE deal presents a timely opportunity for UK consumers aiming to start 2026 with cutting-edge technology while maximising their budget during the traditional sales period.
